- Digital Media Marketing (Minor)
- Marketing (BA)*
*You may not combine the marketing minor with this major.
The marketing minor at Lynchburg hits the highlights of the creative, competitive, and dynamic field of marketing. With coursework that delves into consumer behavior, strategic marketing communications, and applications of market research, this minor provides essential knowledge that will enhance your primary field of study.
The curriculum begins with the core principles of marketing, providing a strong foundation in understanding how products and services are promoted, priced, and distributed. With an emphasis on consumer and buyer behavior, you’ll learn the psychological, personal, and social factors influencing purchasing decisions. The course on marketing communications further develops your knowledge on how businesses effectively communicate their value propositions to their target audiences.
Beyond these core courses, you can choose your curricular path based on your interests: explore the impact of social media on marketing strategies, build practical skills in market research, or carve out your own hands-on course through an internship.
Frank Whitehouse, MBA
Professor of Marketing
Chair of the Marketing Department