Master Online Marketing

Digital Media Marketing Major

Learn marketing strategies for the digital age.

Future Forecast

Projected annual growth rate in digital marketing industry of almost 32% through 2028

Prepare

Prepare for evolving trends such as AI-powered marketing solutions, video content, personalized marketing, and more

Hands-on Learning

Gain real-world experience through internships, research projects, and service-learning opportunities.

Bachelor of Art in Digital Media Marketing

The digital media marketing major teaches students about the strategies, technologies, and analysis for marketing in the modern world. With the increasing dominance of digital platforms and media, the ability to market effectively in this realm has become a crucial skill set. Digital marketing professionals help businesses leverage social media, search engine optimization, email, and content marketing to engage customers and increase revenue. These skills are essential for businesses of all sectors, from tech startups to industries transitioning to digital platforms.

The University of Lynchburg’s digital media marketing major stands out for its comprehensive approach. In addition to teaching essential marketing strategies and digital tools, our program provides students with a holistic understanding of the digital marketing landscape. By combining courses in business administration, marketing, and digital media, students will develop the analytical skills to make informed marketing decisions and the creativity to innovate within the digital space.

Curriculum and Resources

2024-25 Academic Year Information

Program requirements for the following can be found in the undergraduate catalog.

Digital Media Marketing (BA)

Academic Resources

Additional Resources

What Jobs Can I Get With an Digital Media Marketing Degree?

Digital marketing has become a crucial component of the modern business landscape. The rise of social media and digital technologies has transformed the way businesses reach out to their customers and promote their products and services.

And, the digital marketing industry has experienced an incredible surge in recent years. Its growth rate is impressive, with a projected annual growth rate of almost 32% through 2028.

Digital Media Marketing Careers and Salaries

Pursuing a degree in digital marketing can open up a range of exciting career paths. Some of the key roles include:

Digital marketing manager: $123,483
Search Engine Optimization (SEO) specialist: $51,831
Content marketer: $57,743
Social media manager: $57,126
Marketing analyst: $60,609
Pay Per Click (PPC) specialist: $54,472
Email marketing manager: $87,696

Salary and job projections come from national averages in the Bureau of Labor Statistics and other sources, including Glassdoor, Indeed, and industry-specific posts and publications. The data is meant to provide you with an idea of career options and salary ranges, not as a guarantee of obtaining these positions after graduation. These represent national averages and may vary by source and time frame collected. Actual salaries vary by region. Some jobs may require additional training or graduate education.

Future Trends in Digital Media Marketing

The world of digital marketing is constantly changing, and it’s important to stay up-to-date with the latest trends. Some of the key trends to watch out for include AI-powered marketing solutions, the growing popularity of video content, personalized marketing, and voice search. Keeping up with these trends can give you a competitive advantage in the industry.

Digital marketing is an exciting field that offers many career opportunities. If you’re someone who is passionate about the digital world and has a creative mind, it’s worth considering. At the University of Lynchburg, we are dedicated to providing our students with the knowledge and skills they need to excel in this dynamic field. If you’re interested in pursuing a career in digital marketing, take a look at our digital media marketing major program today.