Digital Media Marketing Degree (BA)
Complementary Programs
Related Program
- Digital Media Marketing (Minor)*
*You may not combine the digital media marketing major with this minor.
The digital media marketing major teaches students about the strategies, technologies, and analysis for marketing in the modern world. With the increasing dominance of digital platforms and media, the ability to market effectively in this realm has become a crucial skill set. Digital marketing professionals help businesses leverage social media, search engine optimization, email, and content marketing to engage customers and increase revenue. These skills are essential for businesses of all sectors, from tech startups to industries transitioning to digital platforms.
The University of Lynchburg’s digital media marketing major stands out for its comprehensive approach. In addition to teaching essential marketing strategies and digital tools, our program provides students with a holistic understanding of the digital marketing landscape. By combining courses in business administration, marketing, and digital media, students will develop the analytical skills to make informed marketing decisions and the creativity to innovate within the digital space.
As a Lynchburg digital media marketing student, you’ll be able to:
- Plan, execute, and assess digital marketing campaigns.
- Utilize social media platforms to enhance marketing efforts.
- Analyze market data to make informed marketing decisions.
- Understand the psychological, social, and cultural factors that affect consumer behavior.
- Implement effective marketing communications.
- Develop interactive marketing strategies, such as website design and optimization.
- Apply problem-solving skills to manage marketing effectively.
- Use emerging social media and mobile platforms to engage with the target audience.
Faculty Contact
Frank Whitehouse, MBA
Professor of Marketing
Chair of the Marketing Department
