Biography:

Professor Whitehouse is the senior faculty member at the University. He teaches in the Department of Business and Economics where he concentrates on the capstone courses in management and marketing.

Education

• MBA in General Management, Marketing – University of Virginia
• MA in Psychology – Drake University
• BA in Psychology – University of North Carolina

Courses Taught

• BUAD 441W, Integrated Principles of Management
• MKTG 451, Marketing Management
• MKTG 371, Marketing Research
• MGMT 260, Principle of Management

Research Interests

• Experimental design and data analysis in Marketing research
• Inflation and its drivers
• New product development and electric vehicles

Areas of Expertise

• Experimental design
• Statistical data analysis
• Psychometrics