Frank R. Whitehouse Jr., MBA
August 18, 2020
2025-03-19 14:35
Frank R. Whitehouse Jr., MBA
Professor of Marketing,
Chair of the Marketing Department
434.544.8264
[email protected]
Elliot & Rosel Schewel Hall 307
CVProfessor Whitehouse joined the University of Lynchburg in 1980.
Biography:
Professor Whitehouse is the senior faculty member at the University. He teaches in the Department of Business and Economics where he concentrates on the capstone courses in management and marketing.
Education
- MBA in General Management, Marketing – University of Virginia
- MA in Psychology – Drake University
- BA in Psychology – University of North Carolina
Courses Taught
- BUAD 441W, Integrated Principles of Management
- MKTG 451, Marketing Management
- MKTG 371, Marketing Research
- MGMT 260, Principle of Management
Research Interests
- Experimental design and data analysis in Marketing research
- Inflation and its drivers
- New product development and electric vehicles
Areas of Expertise
- Experimental design
- Statistical data analysis
- Psychometrics
Frank R. Whitehouse Jr., MBA
August 18, 2020
2025-03-19 14:35