Marketing Degree (BA)
Complementary Programs
- Digital Media Marketing (Minor)
- Graphic Design (Minor)
- Psychological Science (Minor)
- Business (Minor)
- Public Relations (Minor)
Graduate Opportunities
Marketing is about creating and growing value in an increasingly globalized and digital economy. Studying marketing at Lynchburg will equip you to deliver that value across diverse corporate and organizational settings through data-driven strategic planning and a broad toolkit of modern and effective techniques.
Our faculty understands the evolving nature of marketing and will equip you to be a driving force for change in the world. Regardless of your career goals, you’ll have the power to positively impact people’s lives by providing them with the goods, services, and ideas they need.
Core business classes will teach you the foundational basics of economics and management. Your marketing classes will teach you how to create, manage, communicate, and deliver value to the market using tools like market research, consumer behavior, marketing communications, sales, retailing, merchandising, and online marketing. You can apply your skills in real-life scenarios, whether developing your promotional website or working with an established organization at an internship.
As a Lynchburg marketing student, you’ll:
- Learn the essential marketing principles and methods, and explore how they apply to different contexts.
- Study how social media is integrated into modern marketing strategies.
- Analyze consumer behavior and market trends.
- Build skills in marketing analytics and data-driven decision-making.
- Get hands-on experience through internships and collaborative projects.
Alumni Spotlights
Faculty Contact
Frank Whitehouse, MBA
Professor of Marketing
Chair of the Marketing Department
