
Chair of the Marketing Department
434.544.8264
whitehouse@lynchburg.edu
Elliot & Rosel Schewel Hall 307
Experience
- 1980- present, Faculty Member – University of Lynchburg
- 1979-1980, Sales Associate – Patterson, Murdock, & Associates
- 1972-1973, Assistant Professor – Central Virginia Community College
- 1971-1972, Psychology Assistant – Central Virginia Training School and Hospital
Degrees and Certifications
- Doctoral Candidate (Industrial and Organizational Psychology); Comprehensives Passed – Virginia Tech, Oct. 1987
- MBA in General Management, Marketing – University of Virginia, 1979
- MA in Psychology – Drake University, 1975
- BA in Psychology – University of North Carolina, 1971
Professional Affiliations and Service
- Member, Sigma Beta Delta
- Member, American Marketing Association
- I consult in the areas of corporate strategic planning, and in marketing research – especially consumer satisfaction survey research
Teaching Areas
- Business Policy I and II, Global Competition and Strategy
- Management Control
- Management of Human Resources
- Organizational Behavior
- Operations Management
- Business Statistics
- Principles of Finance I and II
- Product Strategy and Policy
- Marketing Management
- Investment Decisions
- Global Competition and Strategy
- Marketing Management
- Marketing Research
- Product Design and Development
- Marketing Communications
- Retailing and Merchandising
- Principles of Marketing
- Human Resources Management
- Organizational Behavior
- Principles of Finance I and II
- Managerial Accounting I and II
- Family and Personal Finance
- Introduction to Business
- Senior Symposium
Personal Information
Professor Whitehouse is married to Donna; they have two sons, Ben and Bennett. He is an avid follower of capital markets and maintains a database and stable of analytic models for the US stock market. He also enjoys a variety of shooting sports, hunting, fishing, canoeing, camping, and virtually anything else that gets him outdoors and in direct contact with nature.