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University of Lynchburg

/ Academics / Faculty / Frank Whitehouse, MBA

Frank Whitehouse, MBA

Frank WhitehouseProfessor of Marketing
Chair of the Marketing Department

434.544.8264
whitehouse@lynchburg.edu
Elliot & Rosel Schewel Hall 307

Experience

  • 1980- present, Faculty Member – University of Lynchburg
  • 1979-1980, Sales Associate – Patterson, Murdock, & Associates
  • 1972-1973, Assistant Professor – Central Virginia Community College
  • 1971-1972, Psychology Assistant – Central Virginia Training School and Hospital

Degrees and Certifications

  • Doctoral Candidate (Industrial and Organizational Psychology); Comprehensives Passed – Virginia Tech, Oct. 1987
  • MBA in General Management, Marketing – University of Virginia, 1979
  • MA in Psychology – Drake University, 1975
  • BA in Psychology – University of North Carolina, 1971

Professional Affiliations and Service

  • Member, Sigma Beta Delta
  • Member, American Marketing Association
  • I consult in the areas of corporate strategic planning, and in marketing research – especially consumer satisfaction survey research

Teaching Areas

  • Business Policy I and II, Global Competition and Strategy
  • Management Control
  • Management of Human Resources
  • Organizational Behavior
  • Operations Management
  • Business Statistics
  • Principles of Finance I and II
  • Product Strategy and Policy
  • Marketing Management
  • Investment Decisions
  • Global Competition and Strategy
  • Marketing Management
  • Marketing Research
  • Product Design and Development
  • Marketing Communications
  • Retailing and Merchandising
  • Principles of Marketing
  • Human Resources Management
  • Organizational Behavior
  • Principles of Finance I and II
  • Managerial Accounting I and II
  • Family and Personal Finance
  • Introduction to Business
  • Senior Symposium

Personal Information

Professor Whitehouse is married to Donna; they have two sons, Ben and Bennett. He is an avid follower of capital markets and maintains a database and stable of analytic models for the US stock market. He also enjoys a variety of shooting sports, hunting, fishing, canoeing, camping, and virtually anything else that gets him outdoors and in direct contact with nature.