Marketing Major
September 30, 2014 2025-02-16 16:09Marketing Major
Shape Consumer Experiences
Marketing Major
Learn to create and implement marketing strategies.
Bachelor of Arts in Marketing
Marketing is about creating and growing value in an increasingly globalized and digital economy. Studying marketing at Lynchburg will equip you to deliver that value across diverse corporate and organizational settings through data-driven strategic planning and a broad toolkit of modern and effective techniques.
Our faculty understands the evolving nature of marketing and will equip you to be a driving force for change in the world. Regardless of your career goals, you’ll have the power to positively impact people’s lives by providing them with the goods, services, and ideas they need.
Core business classes will teach you the foundational basics of economics and management. Your marketing classes will teach you how to create, manage, communicate, and deliver value to the market using tools like market research, consumer behavior, marketing communications, sales, retailing, merchandising, and online marketing. You can apply your skills in real-life scenarios, whether developing your promotional website or working with an established organization at an internship.
Curriculum and Resources
2024-25 Academic Year Information
Program requirements for the following can be found in the undergraduate catalog.
- Marketing (BA)
What Jobs Can I Get With a Marketing Degree?
The University of Lynchburg offers an excellent opportunity to kickstart your career in marketing with our innovative and interactive degree program. Marketing jobs may increase by 6% over the next decade, driven by the increasing emphasis on digital marketing, market research, and analytics in today’s business landscape.
As companies seek to expand their reach and engage with consumers across multiple channels, the demand for skilled marketing professionals is expected to remain strong. Also, technology advancements and the growing importance of data-driven decision-making are creating new opportunities in areas such as social media marketing, content creation, and marketing automation. Here is a list of potential jobs for a marketing student and their average salaries:
- Marketing specialist: $63,790
- Market research analyst: $65,810
- Advertising manager: $141,490
- Sales manager: $126,640
- Public relations specialist: $62,810
- Brand manager: $105,720
- Digital marketing manager: $141,490
- Media buyer: $67,530
- Product manager: $126,640
- Social media manager: $63,790
What are some of our graduates doing?
- Senior vice president of technical management services, Proxtronics, Inc.
- Director of education and certification, National Association of College Auxiliary Services
- Tax representative, Virginia Department of Taxation
- Market development manager, Coca–Cola Refreshments
- Marketing specialist, Siemens
Salary and job projections come from national averages in the Bureau of Labor Statistics and other sources. The data provides career options and salary ranges, not a guarantee of obtaining these positions after graduation. These represent national averages and may vary by source and time frame collected. Actual salaries vary by region. Some jobs may need more training or graduate education.
Timothy L. Schauer, DBA
Associate Dean, School of Professional and Applied Sciences
Associate Professor of Marketing
As a Lynchburg marketing student, you'll:
"What makes Lynchburg unique to me is the sense of community. I’ve noticed that everywhere you go on campus you can find support from others."
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