Interim Dean, School of Professional and Applied Sciences
Associate Professor of Marketing

434.544.8259
[email protected]
Elliot & Rosel Schewel Hall 320

Clifton Strengths: 

Individualization, Activator, Significance, Achiever, Analytical

Biography:

Dr. Tim Schauer, an associate professor of marketing at the University of Lynchburg, brings over 25 years of industry experience to his teaching. He previously led marketing efforts for various corporations and now focuses on instilling a passion for learning in his students while actively participating in student recruitment and committees.

Education

• DBA, Marketing — Walden University
• MBA, Business & Marketing— Liberty University
• BS, Marketing & Psychology — Immaculata University

Courses Taught

• MKTG 209: Marketing Principles
• MKTG 200: Social Media Marketing
• MKTG 372: Sales and Sales Management

Professional Experience

• Regional retail marketing (grocery and lawn & garden)
• Advertising agency ownership and operations:
  • National/consumer brands: Campbell’s Soups, Turkey Hill Dairies, Palmer Chocolate
  • Lifestyle/powersports: Harley-Davidson
  • Government/military: National Guard
  • Hospitality/food service: Shady Maple Farm Market and Smorgasbord
  • Nonprofit: Special Olympics
• Marketing and sales team leadership
• Currently consulting: Marketing Strategy, Digital Marketing, and multi-generational family education

Research Interests

• Retail
• Family Business
• Consumer Behavior

Area of Expertise

• Retail
• Family Business
• Consumer Behavior
• Leadership