Bring fans closer to the game.
Communication Studies – Sports Media Emphasis
Turn your passion for sports into a career in sports broadcasting and media.
Sports Media Degree
Sports are more than games. They tell stories, build communities, shape brands, and connect people through media. The Communication Studies – Sports Media Emphasis at the University of Lynchburg prepares you to tell those stories and connect audiences with the sports they love.
Through an interdisciplinary curriculum combining communication, sports management, and media, you’ll develop the skills to plan, promote, produce, and communicate about athletic competitions, team events, and sports programs.
You’ll build a strong foundation in communication while gaining specialized experience in sports media.
Coursework explores areas such as:
- Digital editing
- Marketing
- Media writing
- Public relations
- Social media reporting
- Sports broadcasting
- Sport management
- Sports promotion
You’ll learn how to create compelling messages for different audiences and platforms — from social media and digital content to broadcast and in-stadium media.
Sports Media Experience
Sports media is a hands-on field, and your education should be, too. Classroom activities and internship opportunities allow you to put what you learn into practice while developing the portfolio and professional experience employers value.
Through this sports media program you’ll gain a combination of communication expertise and sports-industry knowledge. You’ll learn to analyze messages, communicate ethically and effectively, understand audiences, and apply communication strategies to the world of sport.
This sports media degree has opportunities to complete an internship in communications or sport management, giving you valuable experience in a professional setting. Most importantly, you’ll graduate with skills that can adapt as the sports and media industries continue to evolve.
Sports Media Broadcasting Degree Careers
A Sports Media emphasis can prepare you for much more than traditional sports reporting. Your communication and media skills can open doors to careers with teams, leagues, athletic departments, media organizations, athletes, and sports-related businesses.
Depending on your interests, you might pursue work as a:
- Brand or marketing professional
- Camera operator or video editor
- Digital content creator
- Event planner
- Producer or director
- Public relations professional
- Social media specialist
- Sponsorship or sports promotion professional
- Sports writer or journalist
- Sports broadcaster
As the sports industry continues to embrace streaming, social media, short-form video, and other digital platforms, organizations need professionals who can create engaging content and communicate effectively across multiple channels.
Communication Studies Faculty
Jeremy Langett, PhD
Professor of Communication and Arts ...
Jimmy Roux, PhD
Professor of Communications & the Arts, Director of the Master of Arts in Nonprofit Leadership Studies Program ...
Michael G. Robinson, PhD
Professor of Communications and Arts, Chair of the Communication Studies Department ...
As a sports broadcasting degree student you’ll:
- Learn to tell the story behind the game.
- Build a versatile communication skill set.
- Develop critical thinking, problem-solving, and collaborative skills.
