Public Relations Emphasis

Communications students in Washington, D.C.

You can study public relations as an emphasis of the communication studies major, or as a minor.

The public relations program focuses on the strategic management of an organization’s relationships with its multiple stakeholders. You’ll learn a variety of media that provide communicative avenues to deliver key messages for a product, service, or campaign.

You’ll explore the historical foundations of public relations and create a portfolio including pitch letters, news releases, public service announcements (PSAs) and a comprehensive campaign plan.

You’ll advance your theoretical understanding of strategic communication practices within an increasingly global society and apply your knowledge through real-world campaign planning, implementation, and evaluation for a selected client.

Along with the development of professional writing skills across convergent media platforms, Public Relations students acquire a capacity for analytical thinking, problem-solving, and ethical decision-making in the ever-expanding age of digital communication technology.

Hands-On Experiences

Community-based public relations campaigns
Networking opportunities with professionals through Public Relations Student Society of America (PRSSA)
Media kit development for local, regional, and national organizations