Digital Media Communications Major
Digital Media Communications Major
Connect Through Media
Digital Media Communications Major
Study communication strategies for digital platforms.
Digital Media Communications Degree
The digital media communications major will teach you skills to craft messages that stand out in a tech-savvy world. This program is all about hands-on learning and helps you create truly impactful messages through a broad range of careers in communications.
Whether you dream of becoming a social media strategist, content creator, or digital marketing professional, this program has everything you need to succeed. Between courses on media writing, multimedia design, public relations, and social media communication, you’ll learn what it takes to be a true innovator and quick thinker in this exciting, fast-paced field.
Through immersive educational experiences, you can apply what you’ve learned in real-world contexts and build a professional portfolio.
Curriculum and Resources
2024-25 Academic Year Information
Program requirements for the following can be found in the undergraduate catalog.
- Digital Media Communications (BA)
What Jobs Can I Get With an Digital Media Communications Degree?
A degree in digital media communications opens up many career paths in the digital world. Professionals with this degree are crucial in crafting messages and strategies that resonate across platforms. This field combines creativity with technology and opportunities in digital content creation, social media, and multimedia storytelling.
Digital Media Communications Careers and Salaries
Here are some potential career paths for a digital media communications major, along with their median annual salaries:
- Digital content strategist: $64,000
- Social media manager: $71,000
- Multimedia journalist: $46,270
- Public relations specialist: $62,810
- Digital marketing manager: $75,000
- Graphic designer: $53,380
- Video producer: $59,000
- Search engine optimization (SEO) specialist: $52,000
- Brand manager: $70,000
- User experience, or UX, designer: $75,000
Salary and job projections come from national averages in the Bureau of Labor Statistics and other sources, including Glassdoor, Indeed, and industry-specific posts and publications. The data is meant to provide you with an idea of career options and salary ranges, not as a guarantee of obtaining these positions after graduation. These represent national averages and may vary by source and time frame collected. Actual salaries vary by region. Some jobs may require additional training or graduate education.
As a Lynchburg digital media communication student, you'll:
"I spent the whole year trying to figure out what major would be best for me — and I found out as soon as I took my first marketing class. The topics and conversations we have are fascinating and important."
- Theatre honor society presents ‘I am Frankenstein’ April 17-18
- Historic Sandusky, Potter Lecture Fund present ‘The Black Boatmen of Central Virginia’
- Men’s Lacrosse Alumni Association fundraising for new locker room on GiveDays, April 15-16
- Historian, author to speak at University of Lynchburg Commencement
- Sonia V. Otte, ’22 DMSc, MMS, PA-C
