The University of Lynchburg Brand Guidelines document (PDF) defines each component of our brand, to illustrate who the University of Lynchburg is and why it matters to the world.

Logo Usage and Colors

The information below provides a brief overview of logo usage guidelines. For details, download the Brand Guide document (PDF) from this Google Drive folder, accessible to those with lynchburg.edu Google logins.

The University’s logos and marks are licensed through CLC. Because they’re licensed, you’ll need a licensed vendor for any items that use our name or logos/marks. See a list of licensed vendors in the Google Drive folder. If you have a preferred vendor that isn’t on the list, please email the Campus Store at [email protected], and they will work with your vendor to become licensed. When producing art for a product with a licensed vendor, please reference the number of the University of Lynchburg logo/mark you wish to use from this guide of the University of Lynchburg’s logos and marks (PDF).

Contact the Office of Marketing and Communications (MarCom) at 434.544.8325 or [email protected] for logo files.

Below are the official Pantone colors and Hex codes for the University of Lynchburg.

Pantone
185

#E4002B

Pantone
Cool Gray 6

#A7A8AA

The official University of Lynchburg logo is acceptable in three design versions only (as shown). Design modifications are not permitted, and the logo should not be used on the same page as another University icon, such as the hornet mascot or Seal Rendition.

The logo should appear on all official University publications. Official University letterhead, envelopes, and business cards must be printed using the two-color version.

The logo may also be printed in a solid color, but when the two-color version is used, it should appear only in black and the University red.

The Seal Rendition may be used freely on University publications and novelty items and may be printed in any color of choice. If the Seal Rendition is printed in red, it should be matched to our official Pantone 185 color whenever possible.

The official seal of the University of Lynchburg is to be used only on official documents such as formal invitations, ceremonial documents (diplomas, honorary degrees), and honors and awards.

If you have questions about appropriate usage, contact MarCom at 434.544.8325 or [email protected].

The Lynchburg Hornet and Stinger L are primarily identified with the athletics program. The Hornet and Stinger L may be printed in any single color of choice but if appearing in a two-color version, the University red and black/gray is the color combination to be used. Variations on these colors are subject to a meeting with MarCom.

Any University athletic program, division, School/program, office, or student group interested in utilizing the Hornet or Stinger L (in print or electronic format) should contact MarCom at 434.544.8325 or email [email protected] to determine appropriate ways to do so.

The Hornet and Stinger L may not be modified in any way, including additions or removals of portions of the logo. The mascot should never appear as an official logo on University publications. The Stinger L should not be used as a substitute for the letter L in a word.

Style Guide

The University of Lynchburg uses The Associate Press Stylebook as its official style guide. Please refer to the Office of Marketing and Communications Style Guide document for additional guidance.

Social Media Policy

Social media platforms can be useful tools for the University of Lynchburg organizations to communicate with each other and with the public. They allow for the sharing of user-generated content and immediate, interactive conversation. Some examples include Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, Snapchat, TikTok, and Flickr.

The University of Lynchburg Social Media Policy applies to employees and students who use social media for official University purposes.

If you have a social media account that is affiliated with the University, you must register it using our social media registration form.

University of Lynchburg Lexicon

University life can be hectic and confusing, so here’s a glossary of the most commonly used abbreviations and terms. You’ll find these words essential to understanding what goes on at Lynchburg!

Is there something that needs updating or that we left out? Request a web edit.

University Website Guidelines

​​The University of Lynchburg website is an important marketing tool and means of communicating with the University’s internal and external constituents. Therefore, information posted on the website must be current, accurate, and appropriate for its users. As the University’s online publication, the website must adhere to the University’s official publications policy and style.

Oversight of the University of Lynchburg website is the responsibility of the Office of Marketing and Communications (MarCom).

Authority Over Web Materials

The University reserves the right to regulate and limit the use of web materials that use University resources including the network itself. Such limitations may include, but are not limited to, restrictions on resources such as disk space, material content, and location of information.

Prohibited Web Materials

It is a violation of University policy to place any of the following on a University web server or any web server on the University network:

• Commercial advertisements/solicitations;
• Copyrighted materials without the written permission of the copyright owner;
• Lewd or pornographic materials;
• Other materials that violate local, state, or federal laws or which violate University policy.

Accuracy of Content

Campus entities represented on the website are responsible for keeping them current by sending updates via the website edit request form. The web designer and digital communication strategist reserves the right to remove pages from the University’s website that contain outdated and/or inaccurate information.

Accessibility

The University of Lynchburg website is moving as quickly as possible into compliance with federal accessibility standards as provided in Section 508 of the Rehabilitation Act. New content on the site should comply with these standards. Please refer to About the ICT Accessibility 508 Standards and 255 Guidelines and the W3C Checklist of Checkpoints for Web Content Accessibility Guidelines 1.0 for additional information.

Employee Profile Pages

MarCom will create a profile page for each employee. Please fill out the employee profile request form to request a page.

Profile pages will include:

• Full name and title(s)
• Professional photo (see information about photos below)
• Phone number, email address, and office location
• Clifton Strengths
• Education
• Job Responsibilities
• Short biography (word count limit: 50)
• Specific for faculty:
  • Courses Taught
  • Research Interests
  • Areas of Expertise

Employee Photos

Photos for use in the employee profile (and other University publications) will be a recent headshot of the employee in professional attire, taken on a background furnished or approved by MarCom. The University photographer will take the photos during designated times and will be provided free of charge.

One “re-take” session will be allowed if you are not pleased with the initial photo. If you want a photo taken by a non-University photographer, you must use a MarCom-approved photographer and pay with personal funds.

Hyperlinks

• Links that do not behave as expected (taking the visitor to another web page) will be labeled so the site visitor knows what will happen when the link is clicked.
• The text of an email (or “mailto”) link will be the email address only. For example, an email link for the Office of Marketing and Communications will read “[email protected].”
• No colors or font style will be specified for hyperlinked text.
• New Browser Windows:
  • Links to pages should always stay in the same browser window.
  • Links to documents, however, such as MS Word or PDF files, should always open in a new browser window.
• Font and Case:
  • Font face and size are specified in the University website template and style sheet. Therefore, no font style will be specified within the page content.
• Tags that are approved for use include headers (“h2”-“h6”), “strong” (bold), and, for titles of works, “em” (italic) tags. Heading styles are not appropriate for body text.
• No underlined or all-caps text is permitted.

Images

• Graphics files will be optimized for web and in JPG, GIF, or PNG format.
• MarCom reserves the right to remove or deny posting images of poor quality that do not uphold the professional tone of the website.
• Webpages should not contain animated images.

Body Text

Webpage text must adhere to the standards for official University publications. Brevity and simplicity of language should be the rule of thumb for text. For ease of on-screen reading, frequent paragraph breaks and lists are used when possible. Remember that website visitors read information that they are interested in, but they rely on skimming text to find what interests them.

Upcoming or Placeholder Content

Placeholder text, such as “Coming Soon” or lists of links that do not yet go anywhere will not be published. Such content is unhelpful to site visitors and looks unprofessional.

Sound

No embedded sound is permitted on any official University of Lynchburg page. Links to sound files, however, are permitted.