Staff

Michael Jones
Vice President for Enrollment, Marketing, and Communications

434.544.8538
jones.mj@lynchburg.edu

Janika Carey
Executive Director of Communications

434.544.8664
carey_js@lynchburg.edu

• Edits the Lynchburg Magazine and the annual report.
• Leads content strategy and development for the University’s website and news and oversees social media.
• Writes news stories, press releases, and marketing copy for a variety of audiences.
• Manages requests from reporters and other members of the media and provides strategic responses, often connecting members of the media to faculty and staff experts. Proactively pitches stories to members of the media.
• Assists with crisis communication and presidential initiatives.

Kathleen Davis
Director of Engagement Marketing

davis_ka@lynchburg.edu

• Creates, facilitates, and supports recruitment/marketing events.
• Helps guide the development and execution of strategic marketing and communication plans.
• Collaborates with internal departments (e.g. graduate studies and admissions) to implement and monitor strategic marketing initiatives.
• Identifies, develops, and retains relationships or partnerships outside the University.
• Works with the creative team to produce special event collateral, program materials, marketing kits, social media, audio, video, and other marketing materials that support division-strategic goals, broaden exposure, or promote the image/brand.

Dustin Haase ’16
Administrative Assistant

434.544.8088
haase_d1@lynchburg.edu

• The main point of contact for general information regarding the Office of Marketing and Communications.
• Manages general office needs and provide office support.
• Process orders for University stationery, business cards, name badges, and desk/door name plates.
• Answers questions about University marks and logos, University e-letterhead, and University PowerPoint template.
• Monitors the Office of Marketing and Communications email account (marcom@lynchburg.edu).

Elisabeth Mahler
Web Designer and Digital Communication Strategist

mahler_er@lynchburg.edu

• Manages the overall content strategy and design for the University website.
• Designs standalone websites for public-facing areas of the University.
• Creates and sends MARCOM emails to parents using NetCommunity.
• Formats Slate landing pages as needed.

Rachel Mahoney
Marketing Writer

mahoney_r1@lynchburg.edu

• Crafts and edits written copy for a variety of media and purposes, by priority:
  • Direct enrollment and recruitment projects (emails, mailers, related campaigns).
  • Advancement projects.
  • Marketing and promotion for public-facing, major events, and initiatives.
  • Internal communications.
  • Marketing and promotion for major campus-level initiatives.

Katharine McCann
Art Director

434.544.8626
mccann@lynchburg.edu

• Designs primarily print publications and materials for external audiences (prospective students, donors, parents, friends, community), with a focus on undergraduate admissions
• Manages the University’s brand visuals (including, but not limited to, University logos, Athletics logos, marks, branding elements, and color palettes)
• Manages requests from vendors and retailers to use and reproduce University logos, marks, and likenesses through our licensing partner, CLC
• Answers questions about how to use logos, marks, and branding elements

Barbara McCarthy
Digital Content Specialist

mccarthy_bs@lynchburg.edu

• Makes content updates to webpages, including the creation of new pages and edits to existing pages.
• Identifies new content opportunities and explores ways to repurpose existing content.
• Answers questions about optimizing content for SEO and best practices for writing for the web.

John McCormick
Photographer

434.544.8536
mccormick.j@lynchburg.edu

• Takes pictures of students, faculty, and the campus to create marketable images that showcase our University in a flattering way. These images are used in the Lynchburg Magazine, on the web, and on social media.
• Manages student photographers.

Christopher Peterson
Graphic Designer

434.544.8149
peterson.c@lynchburg.edu

• Designs primarily print publications and materials for external audiences (prospective students, donors, parents, friends, and community)

Suzanne Ramsey
Writer/Editor

434.544.8963
ramsey_sd@lynchburg.edu

• Writes and edits stories for the University website and magazine and for distribution to media outlets.
• Writes and edits copy for the website, brochures, and annual publications such as the annual report, Scholarly Activities, etc.

Tim Russon
Video Producer

russon_tj@lynchburg.edu

• Produces video advertising for the University:
  • Primarily for recruitment (potential students and their parents).
  • Sometimes for fundraising (alumni, parents, and friends of the University).

Nicole A. Smith
Office Manager and Project Manager

434.544.8325
smith.n@lynchburg.edu

• Meets with faculty/staff to best determine how Marketing and Communications can support and/or meet their needs.
• Answers questions and provide guidance/instruction on how to set up a Lytho Workflow account and how to submit a request for any creative services needs (e.g., flyer/poster/any print piece, digital ads, photos/videos, web edits, press release/news story/social media inquiries).
• Answers questions about projects in production and process-related invoices.
• Answers general questions about MarCom’s production schedule/timeline.
• Monitors the Office of Marketing and Communications email account (marcom@lynchburg.edu).

Ashlie Walter
Social Media and SEO Strategist

walter_am@lynchburg.edu

• Manages Lynchburg’s main social media accounts on Facebook, Twitter, Instagram, and Linkedin.
• Supervises Buzz on the Street (BOTS), the student content creator team.
• Provides training to campus social media account managers.
• Edits web copy for grammar, spelling, Associated Press style, search engine optimization (SEO), and accessibility.

David Woody
Web Developer

woody@lynchburg.edu

• Designs, develops, implements, and maintains web applications on public-facing websites.
• Manages, configures, and maintains the web content management system.
• Responsible for livestreaming University events to YouTube and/or Facebook.

Andrew Young
Executive Director of Marketing

434.544.8834
young_aw@lynchburg.edu

• Provides advertising services to academic and staff areas including enrollment services, graduate studies, fine arts and lecture programs, and others. Develops ad copy, works with the graphic designer, and orders placement.
• Works with the vice president of enrollment, marketing, and communications to develop and implement a comprehensive marketing plan for the institution and individual marketing plans for specific program areas as needed.
• Oversees the University’s web team.