Staff

Heather Bradley
Associate Vice President for Marketing and Communications

434.544.8262
bradley_h@lynchburg.edu

• Chief marketing officer responsible for strategic marketing, branding, and communications.
• Enhances the University’s reputation while supporting recruitment and advancement, and handling crisis communications.
• Oversees a diverse team and collaborates across the institution to achieve strategic goals.

Caroline Gerke ’22, ’24 MBA
Photographer

434.544.8536
gerke_cc@lynchburg.edu

• Takes pictures of students, faculty, and the campus to create marketable images that showcase the University. These images are used in the Lynchburg Magazine, on the web, and social media.
• Manages student photographers.

David Hart
Client Success and Operations Manager

434.544.8626
hart_d@lynchburg.edu

Whitney (Grim) King ’19
Social Media Manager

434.544.8025
grim_w1@lynchburg.edu

• Manages Lynchburg’s main social media accounts on Facebook, Instagram, Linkedin, and TikTok.
• Provides training to campus social media account managers.

Christopher Peterson
Graphic Designer

434.544.8149
peterson.c@lynchburg.edu

• Designs primarily print publications and materials for external audiences (prospective students, donors, parents, friends, and community).

Suzanne Ramsey
Writer/Editor

434.544.8963
ramsey_sd@lynchburg.edu

• Writes and edits stories for the University website and magazine and distribution to media outlets.
• Writes and edits copy for the website, brochures, and annual publications such as the annual report, Scholarly Activities, etc.

Tim Russon
Video Producer

russon_tj@lynchburg.edu

• Produces video advertising for the University:
  • Primarily for recruitment (potential students and their parents)
  • Sometimes for fundraising (alumni, parents, and friends of the University)

Danielle Ulmer
Client Success and Operations Manager

434.544.7863
ulmer_d@lynchburg.edu

Ashlie Walter-Lance
Digital Content Strategist

434.544.8609
walter_am@lynchburg.edu

• Manages and executes website edit requests.
• Creates and edits digital content using SEO and accessibility best practices, including repurposing existing content.
• Assists with digital marketing efforts and data analytics.
• Leads the Marketing Lab.

Andrew Young
Executive Director of Marketing

434.544.8834
young_aw@lynchburg.edu

• Provides advertising services to academic and staff areas including enrollment services, graduate studies, fine arts and lecture programs, and others. Develops ad copy, works with the graphic designer, and orders placement.
• Works with the vice president of enrollment, marketing, and communications to develop and implement a comprehensive marketing plan for the institution and individual marketing plans for specific program areas as needed.
• Oversees the University’s web team.