Staff

Aaron Basko
Vice President for Enrollment, Marketing, and Communications

basko_a@lynchburg.edu

Heather Bradley
Associate Vice President for Marketing and Communications

bradley_h@lynchburg.edu

Janika Carey
Executive Director of Communications

434.544.8664
carey_js@lynchburg.edu

• Edits the Lynchburg Magazine and other print publications.
• Leads content strategy and development for the University’s website and news and oversees social media.
• Writes news stories, press releases, and marketing copy for a variety of audiences.
• Manages requests from reporters and other members of the media and provides strategic responses, often connecting members of the media to faculty and staff experts. Proactively pitches stories to members of the media.
• Assists with crisis communication and presidential initiatives.

Elisabeth Mahler
Web Designer and Digital Communication Strategist

mahler_er@lynchburg.edu

• Manages the overall content strategy and design for the University website.
• Designs standalone websites for public-facing areas of the University.
• Creates and sends MarCom emails to parents using NetCommunity.
• Formats Slate landing pages as needed.

Rachel Mahoney
Marketing Writer

mahoney_r1@lynchburg.edu

• Crafts and edits written copy for a variety of media and purposes, by priority:
  • Direct enrollment and recruitment projects (emails, mailers, related campaigns)
  • The University of Lynchburg website
  • Advancement projects
  • Marketing and promotion for public-facing, major events, and initiatives
  • Internal communications
  • Marketing and promotion for major campus-level initiatives

Katharine McCann
Art Director

434.544.8626
mccann@lynchburg.edu

• Designs primarily print publications and materials for external audiences (prospective students, donors, parents, friends, community), with a focus on undergraduate admissions.
• Manages the University’s brand visuals (including, but not limited to, University logos, Athletics logos, marks, branding elements, and color palettes).
• Manages requests from vendors and retailers to use and reproduce University logos, marks, and likenesses through our licensing partner, CLC.
• Answers questions about how to use logos, marks, and branding elements.

John McCormick
Photographer

434.544.8536
mccormick.j@lynchburg.edu

• Takes pictures of students, faculty, and the campus to create marketable images that showcase the University. These images are used in the Lynchburg Magazine, on the web, and on social media.
• Manages student photographers.

Christopher Peterson
Graphic Designer

434.544.8149
peterson.c@lynchburg.edu

• Designs primarily print publications and materials for external audiences (prospective students, donors, parents, friends, and community).

Suzanne Ramsey
Writer/Editor

434.544.8963
ramsey_sd@lynchburg.edu

• Writes and edits stories for the University website and magazine and for distribution to media outlets.
• Writes and edits copy for the website, brochures, and annual publications such as the annual report, Scholarly Activities, etc.

Tim Russon
Video Producer

russon_tj@lynchburg.edu

• Produces video advertising for the University:
  • Primarily for recruitment (potential students and their parents)
  • Sometimes for fundraising (alumni, parents, and friends of the University)

Nicole A. Smith
Project Manager

434.544.8325
smith.n@lynchburg.edu

• Serves as the main point of contact for creative services. Consults with faculty and staff to best determine how Marketing and Communications can support them. Works collaboratively to establish expectations, goals, and objectives, and serves as a liaison between them and the creative team.
• Handles general questions about Lytho Workflow, our project management system. Assists with Lytho account set up and submitting requests, provides Lytho training, and responds to inquiries concerning projects and schedules.
• Manages creative services projects, including planning/organizing/managing timelines, coordinating workloads and production schedules, and moving projects toward completion according to budget and requested due date.
• Helps monitor the Office of Marketing and Communications email account (marcom@lynchburg.edu).

Ashlie Walter
Social Media and SEO Strategist

walter_am@lynchburg.edu

• Manages Lynchburg’s main social media accounts on Facebook, Twitter, Instagram, LinkedIn, and TikTok. Job duties include community moderation, content strategy, and analytics.
• Provides training to campus social media account managers.
• Director of the Marketing Lab

David Woody
Web Developer

woody@lynchburg.edu

• Designs, develops, implements, and maintains web applications on public-facing websites.
• Manages, configures, and maintains the web content management system.
• Responsible for livestreaming University events to YouTube and/or Facebook.

Andrew Young
Executive Director of Marketing

434.544.8834
young_aw@lynchburg.edu

• Provides advertising services to academic and staff areas including enrollment services, graduate studies, fine arts and lecture programs, and others. Develops ad copy, works with the graphic designer, and orders placement.
• Works with the vice president of enrollment, marketing, and communications to develop and implement a comprehensive marketing plan for the institution and individual marketing plans for specific program areas as needed.
• Oversees the University’s web team.