When should a press release be requested?
- Ideally, the media relations team tries to send out press releases at least three weeks before an event. Therefore, information is required at least four weeks before the event. This allows our team time to gather information, interview sources, write the release, and decide which reporters to contact about the news idea.
- Understandably, some events come up quickly and with little planning. The media relations team will try to get the information out to the media. However, short notice puts a strain on internal and external schedules, and the news is less likely to run in the paper, on television, or on the radio.
