Marketing Instructor

[email protected]

Biography

Steven Hildebrand brings more than 20 years of marketing leadership and professional experience to the classroom. In addition to teaching, he serves as Chief Marketing Officer of E2 Creative Marketing, where he provides strategic marketing leadership and consulting to businesses and nonprofit organizations.

His professional background includes more than a decade at Freedom First Credit Union, where he served in senior marketing and product development leadership roles, as well as previous leadership positions with DuPont Community Credit Union, Maine Family Federal Credit Union, and Oxford Federal Credit Union. His experience includes marketing strategy, consumer research, product development, branding, digital marketing, advertising, analytics, communications, and organizational leadership.

Education

• Ph.D. in Marketing, University of the Cumberlands — in progress, expected 2027

• Master of Business Administration (MBA) in Marketing, Liberty University

• Bachelor of Arts in Communication Studies, West Virginia University

• Professional Certified Marketer (PCM), American Marketing Association

Courses Taught

• Principles of Marketing

• Marketing Analytics

• Marketing Research

• Consumer Behavior

• Marketing Analytics

• Retailing and Category Management

• Marketing Promotions

• Digital Marketing and Customer Retention

• Organizational Behavior and Management

• Marketing Capstone

Research Interests

• Consumer behavior and decision-making

• Behavioral finance

• Marketing analytics and marketing research

• Artificial intelligence in marketing

• Digital marketing and emerging marketing technologies

• Brand strategy and consumer engagement

• Data-driven marketing decision-making

• Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

Areas of Expertise

• Marketing strategy and strategic planning

• Consumer behavior

• Marketing research

• Marketing analytics

• Digital marketing

• Artificial intelligence in marketing

• SEO, SEM, GEO, and AEO

• Brand development and positioning

• Integrated marketing communications

• Product development

• Advertising and campaign strategy

• Social media and content strategy

• Customer acquisition and engagement

• Marketing leadership and organizational strategy

• Applied and experiential marketing education