FloSports and the Old Dominion Athletic Conference have entered into an exclusive, five-year media rights agreement that will begin in the fall of 2025. It will bring the conference’s 14 member institutions, including the University of Lynchburg, to the FloCollege platform.
Through the agreement, FloSports will provide a global platform to livestream over 1,500 regular-season and postseason events annually. The partnership further reinforces FloSports’ commitment to Division III athletics — adding an eighth conference to the portfolio — bringing the total to 18 conferences across all NCAA levels in the fall.
Headquartered in Forest, Virginia, the ODAC is the second-largest multisport NCAA Division III conference in the country. It has gained national attention, hosting NCAA Division III championships in baseball, men’s and women’s basketball, football, women’s lacrosse, men’s and women’s soccer, softball, men’s and women’s swimming and diving, and women’s volleyball.
In addition to Lynchburg, the ODAC’s full-time members includes Averett University, Bridgewater College, Eastern Mennonite University, Guilford College, Hampden-Sydney College, Hollins University, Randolph College, Randolph-Macon College, Roanoke College, Shenandoah University, Sweet Briar College, Virginia Wesleyan University, and Washington and Lee University.
The ODAC also has five associate members in five sports.
“This agreement reflects a thoughtful next step for the ODAC in how we tell the stories of our outstanding student-athletes,” ODAC Commissioner Brad Bankston said. “As technology and fan engagement habits evolve, we have a responsibility to adapt while staying true to our mission.
“FloSports provides a reliable and forward-looking platform that helps us deliver a consistent, quality experience for our teams and fans. Most importantly, this partnership enables us to highlight the achievements of our athletic programs across our wide sports offering — at a level they deserve and with the reach they have earned.”
FloCollege will deliver live and on-demand coverage for the ODAC full sports calendar across 21 sports. It also will invest in original content and storytelling initiatives online and across social media aimed at elevating the profile of ODAC student-athletes and institutions.
The ODAC joins several of its regular, nonconference opponents in partnering with FloSports.
“The ODAC has an impressive roster of schools across Virginia and North Carolina — a hotbed region for collegiate sports,” said Michael Levy, FloSports’ senior vice president of global rights and acquisition. “We’re looking forward to showcasing its schools and athletes on a national platform as we increase the reach of DIII athletics.”
FloSports will invest more than $50 million to support the FloCollege platform and contribute to rights fees, production, content, product technology, and marketing. The direct investment in conference rights helps member institutions apply funding toward their own broadcast and production capabilities to further enhance the quality of coverage across all sports, ensuring parity and inclusivity.
FloCollege is available via web, iOS and Android mobile apps, and streaming platforms including Roku, Apple TV, and Amazon Fire TV. The FloSports app will be preinstalled on most top-selling Smart TVs in the U.S. this year, making it easier than ever for fans to watch.
Subscription options include monthly and annual plans, with special pricing available to users with a .edu email address. For more information, visit www.FloCollege.com.
For more information, contact [email protected].
