Public Relations Emphasis

Communications students in Washington, D.C.

You can study Public Relations as an emphasis of the Communication Studies major, or as a minor.

The Public Relations program focuses on the strategic management of an organization’s relationships with its multiple stakeholders. You’ll learn a variety of media that provide communicative avenues to deliver key messages for a product, service, or campaign.

You’ll explore the historical foundations of public relations and create a portfolio including pitch letters, news releases, public service announcements (PSAs) and a comprehensive campaign plan.

You’ll advance your theoretical understanding of strategic communication practices within an increasingly global society and apply your knowledge through real-world campaign planning, implementation, and evaluation for a selected client.

Along with the development of professional writing skills across convergent media platforms, Public Relations students acquire a capacity for analytical thinking, problem-solving, and ethical decision-making in the ever-expanding age of digital communication technology.

Hands-On Experiences

  • Community-based public relations campaigns
  • Networking opportunities with professionals through Public Relations Student Society of America (PRSSA)
  • Media kit development for local, regional, and national organizations
  • Portfolio-ready public relations writing samples
  • Social media planning, creation, and evaluation
  • Cross-campus project collaboration
  • Internships and study abroad

Career Possibilities

Graduates in this emphasis often choose careers in:

Public relations

  • Account executive
  • Publicist
  • Media buyer and planner
  • Crisis communication specialist
  • Industry and market relations specialist
  • Non-profit manager


Government affairs

  • Chief information officer
  • Speechwriter
  • Press secretary
  • Lobbyist

Corporate communications

  • Marketing communications coordinator
  • Brand manager
  • Business development/fundraising
  • Financial relations
  • Employee relations