Taylor Morgan ’24 recently placed second in the Sherwin-Williams Outstanding Student Scholarship Award competition. The program, administered by the Council for Retail Sales at DeSales University, challenged college and university students to create an executive summary and video presentation about “the future of the retailing industry.”
marketing
Professional gamer turns passion into purpose
For years, Landon Hammerley ’19 has lived by the motto, “Greatness cannot be achieved without obsession.” It’s something Hammerley, founder of a Call of Duty gaming team with corporate sponsorships and about 800,000 YouTube subscribers, ought to know a lot about.
Lynchburg student tops leaderboard in global Business Strategy Game
“Best in the world.” That’s not something you hear every day. But recently, University of Lynchburg student Joel Rainey ’20 got word that his overall score in the Business Strategy Game, a global business simulation that involved undergraduate business students from 385 colleges and universities in 37 countries, had tied for first.
Lynchburg team competing in Innovators Cup
If you’d like to spend less time in the doctor’s waiting room, three Lynchburg students and their marketing professor are on your side. And you may want to cheer for them in a statewide innovation competition this week.Niko Louvros ’21, from Manassas Park, Virginia; Claudia Lopez Perez ’22, from Madrid, Spain; and Stephanie Quaranto ’21, […]
Capital Gazette features LC graduate known for teaching excellence
Dennis Sullivan ’97 recently appeared in a story by the Capital Gazette, which explored his philosophy as an excellent teacher in one of Ann Arundel County’s toughest schools. The story published last weekend revealed that the neediest sMaryland county’s schools with the most challenges, such as student poverty, also have the least experienced teachers. Dennis stood […]
New workshop at Lynchburg College will help business adopt transformative mindset
Update: Read an article by Dr. Ira Kaufman about what the unpredictable presidential election of 2016 teaches about disruption and the importance of a transformative mindset. The School of Business and Economics at University of Lynchburg is launching the Transformative Leaders Lab, a new series of interactive workshops to help executives and aspiring business leaders […]
Students Launch S.O.S. to Save Children’s Lives
Lynchburg College students actively use Facebook, download videos, tweet, and search the internet. In their Social Media Marketing course in the School of Business and Economics (SOBE), students are using their digital savvy to help others.
Marketing professor honored
Dr. Stefan Nicovich, associate professor of marketing,has been named the 2010-11 recipient of the C. Raine Sydnor Sr. Professorship Award for Teaching Excellence in Business in the School of Business and Economics.
Public Relations gets new name
LC’s Office of Public Relations has been renamed College Communications and Marketing as it welcomes a new director and an expanded role.
College Communications and Marketing (CCM) now includes website oversight in addition to media relations, print publications, and advertising.
Preparing for Work in a Digital World
This semester and next, Dr. Ira Kaufman will teach students how to professionally leverage social media like Facebook, Twitter, and LinkedIn.
Offered for the first time last spring, the Social Media Marketing class (MKTG 398C) takes a hands-on interactive approach to building critical job skills.
