If you’d like to spend less time in the doctor’s waiting room, three Lynchburg students and their marketing professor are on your side. And you may want to cheer for them in a statewide innovation competition this week. Niko Louvros ’21, from Manassas Park, Virginia; Claudia Lopez Perez ’22, from Madrid, Spain; and Stephanie Quaranto […]
New workshop at Lynchburg College will help business adopt transformative mindset
Update: Read an article by Dr. Ira Kaufman about what the unpredictable presidential election of 2016 teaches about disruption and the importance of a transformative mindset. The School of Business and Economics at University of Lynchburg is launching the Transformative Leaders Lab, a new series of interactive workshops to help executives and aspiring business leaders […]
School of Business and Economics hosts simulcast of worldwide leadership conference
The University of Lynchburg School of Business and Economics (SOBE) will host a simulcast of one of the world’s premier leadership conferences on March 30 and 31. The conference will give LC students, as well as members of the Central Virginia community, an opportunity to learn about leadership from internationally known speakers. LEAD2015 is a […]
Students Launch S.O.S. to Save Children’s Lives
Lynchburg College students actively use Facebook, download videos, tweet, and search the internet. In their Social Media Marketing course in the School of Business and Economics (SOBE), students are using their digital savvy to help others.
Public Relations gets new name
LC’s Office of Public Relations has been renamed College Communications and Marketing as it welcomes a new director and an expanded role.
College Communications and Marketing (CCM) now includes website oversight in addition to media relations, print publications, and advertising.
Preparing for Work in a Digital World
This semester and next, Dr. Ira Kaufman will teach students how to professionally leverage social media like Facebook, Twitter, and LinkedIn.
Offered for the first time last spring, the Social Media Marketing class (MKTG 398C) takes a hands-on interactive approach to building critical job skills.
MBA students top in strategy game
A team of LC MBA students tied for No. 1 among 3,985 teams from 263 colleges and universities participating in a worldwide simulation called the Business Strategy Game during the week of April 12-18.
Marketing professor honored
Dr. Stefan Nicovich, associate professor of marketing,has been named the 2010-11 recipient of the C. Raine Sydnor Sr. Professorship Award for Teaching Excellence in Business in the School of Business and Economics.
Green marketing
“Green Marketing in a Bad Economy” is the subject of a Richard P. Gifford Lecture in Business Ethics by Mark Glickman on March 23, 2010 at 7 p.m. in the Memorial Ballroom, Hall Campus Center at Lynchburg College.
