The University of Lynchburg’s popular Master of Business Administration is gaining a new track. Starting this fall, students can enroll in an MBA with a sport management emphasis.
The specialized MBA is designed to equip graduate students with knowledge and skills related to the commercial and legal aspects of sports, says MBA program director Dr. David Murphy.
“This is one of the few programs in the country that combines these two disciplines in this way, making it relevant, rigorous, and unique,” Murphy said.
Possible careers include athletics administration, team and club management, and sports marketing and promotion at the community, college, and professional levels.
“We’re excited about the opportunities this interdisciplinary program brings to sport management professionals everywhere,” said Dr. Daniel Hedrick, chair of the sport management department.
The program requires 36 to 42 credit hours and is built around a core of MBA courses to ensure graduates are well-grounded in business principles and practices. To level the playing field for incoming graduate students, all MBA students must complete MBA 603 and 604, Advanced Business Principles I & II, or test out of the courses.
Core MBA courses also include:
- MBA 602 — Organizational Behavior and Management
- MBA 607 — Managerial Accounting
- MBA 608 — Managerial Economics
- MBA 609 — Marketing Management
- MBA 611 — Managerial Finance
- MBA 651 — Production and Operations Management
- MBA 657 — Management Information Technology
- MBA 690— Global Business Competition and Strategy
Students develop advanced knowledge and skills related to sport management in the following courses:
- SPMG 620 — Sociocultural Issues in Sports (offered Fall 2021)
- SPMG 630 — Sport Facility and Event Management (offered Spring 2022)
- SPMG 640 — Sport Sales and Marketing (offered Summer 2022)
- SPMG 650 — Sport Law (offered Summer 2022)