Although Terry Clay may not appear on screen, he plays a major role in University of Lynchburg’s sports broadcasts.
While the video cameras focus on athletes and sportscasters, Terry is behind the scenes directing the camera operators and managing the devices that stream video footage together into a seamless show.
Sometimes, though, he picks up a camera himself and helps film a game. “Directing can get kinda stressful so, working the camera helps to de-stress,” he said.
Terry is a production assistant intern for Lynchburg Hornets Sports Network. As a senior majoring in communication studies with an electronic media emphasis, Terry finds that his internship is giving him practical experience with the theories and skills he is learning in the classroom. It also allows him to make a positive impact on the presentation of University of Lynchburg’s athletics program.
Terry’s talent and initiative have helped LHSN director Joe Hutzler bring the College’s sports broadcasting to a new level. When asked to describe Terry’s work, Hutzler said, “The better question is what he doesn’t do.” In addition to directing live broadcasts during games, Terry directs The Daily Buzz, a daily show that highlights recent athletics news and upcoming games. Terry also shoots, video, produces segments, and creates original music for shows.
Meeting the demands of daily deadlines and fast-paced live productions has given Terry good practice with managing time and working quickly. Terry says the internship has given him an understanding of what it would be like to work on a professional production team, complete with professional equipment.
Terry works alongside other interns as well as students who are taking a sports broadcasting class, an initiative that began last year. Together, they create content that reflects highly on University of Lynchburg athletics, help Hornet fans stay connected, and creates a fun experience. “Doing what you love with your friends and a boss who understands you is simply the best thing,” said Terry.