The School of Business and Economics at University of Lynchburg is launching the Transformative Leaders Lab, a new series of interactive workshops to help executives and aspiring business leaders cultivate the mindset and skills necessary to lead their organizations through rapid changes in the global digital marketplace.
SOBE’s Institute for Transformative Leadership invites executives and rising leaders to the first session of the Transformative Leaders Lab on December 6 from 6:30 to 9:30 p.m. The free introductory session will include “Digital or Death,” a workshop that has helped business leaders around the globe leverage continuous innovation, new business models, and ever-shifting digital technologies to seize new opportunities for their companies.
Beginning in January, the lab will provide six monthly three-hour sessions to a group of no more than 30 executives. Business leaders will be guided to adopt a digital mindset, transform their company culture, attract young talent, cultivate ongoing innovation, benchmark digital marketing campaigns, and prepare for a dynamic, global economy. Each session will feature videos, interactive discussions, and group work designed to help executives embrace and take advantage of the profound changes of the business environment. Current University of Lynchburg students will participate, too, allowing executives to experience the mindset of millennial customers and employees.
“Businesses must embrace the changes that digital technologies have brought to the marketplace,” said Dr. Ira Kaufman, director of the Institute for Transformative Leadership, who has worked with executives on digital transformation strategies on five continents. “Successful leaders need to leverage the transparent global digital culture, own disruption, foster continuous innovation, and attract employees who can thrive in this fast-changing environment. The Transformative Leaders Lab delivers timely value for executives looking to compete successfully in the NEXT Economy.”
The workshop series costs $2,000 per participant for more than 20 hours of training. Registration by December 15 provides executives with a 10 percent discount and University of Lynchburg alumni with a 25 percent discount. After the introductory session December 6, the second session will be held January 10. The following six sessions will take place the first Tuesday of each month from February through June.
For additional information, www.lynchburg,edu/TLeadersLab or contact Dr. Joseph Turek, Dean of the School of Business and Economics, at turek@lynchburg.edu or Dr. Ira Kaufman at ira9201@gmail.com.
