The University of Lynchburg has named Heather Bradley associate vice president for marketing and communications. Bradley, who joined the University full time in September, brings nearly two decades of communications and branding experience, including nine years at Liberty University.
She replaces Mike Jones, who retired in May and last served as vice president for enrollment, marketing, and communications — a title now held by Aaron Basko.
“I’m thrilled to have Heather on board,” Basko said. “Her expertise in marketing and communications will allow the University to tell its story in new and more impactful ways. The University of Lynchburg has been quietly changing students’ lives for decades, but it’s time we share the stories of transformation we see every day with a broader audience in the region and beyond.
“Heather’s experience and energy will help us accomplish that.”
Bradley will serve as the primary spokesperson for the University and will work closely with the president on internal and external communications, including crisis management.
A trained nurse, Bradley spent more than a decade serving various international organizations as a counselor, coordinator, and communicator.
In addition to working in pediatric oncology at Advocate Children’s Hospital in Oak Lawn, Illinois, she also served as a youth counselor for orphans with Hope For The World in Tirana, Albania; a refugee case manager for World Relief DuPage in Wheaton, Illinois; and a community liaison for Third Culture Kids with YouthCompass International in Düsseldorf, Germany.
In 2012, Bradley switched gears, landing a copy editor job at Liberty University. That job turned into marketing manager, then marketing director of quality control, and finally, content director of digital advertising.
In 2021, Bradley left higher education to work remotely as a brand storyteller and copywriter with Dunham+Company in Plano, Texas. Though “grateful for the opportunity to write for some truly world-changing clients,” she’s excited to be back on a college campus.
“Every time I turn around, I feel like I discover another incredible fact about the University of Lynchburg,” Bradley said. “There’s so much here that’s absolute gold, and I’m excited to work with a fantastic team and share all the wonderful things happening at this University with the world.”