A video celebrating the University of Lynchburg experience won three honors at the 40th Annual Telly Awards.
“Here, You’re Home” received bronze Telly Awards in categories for writing, use of music, and general university promotional videos.
The video expresses the University of Lynchburg brand through the experiences of several students, with activities including art, research, internships, and athletics. It features a custom arrangement of “Here I’m Home,” a song about life in Lynchburg by Nashville-based musician Jeff Carl. Released in November 2018, the full-length video has reached more than 23,000 people, while shorter versions have been seen more than 3 million times in online advertisements.
The video was a collaboration between University Communications and Marketing and Rudiment Films of Atlanta.
“‘Here, You’re Home,’ was an ambitious project and a major part of our efforts to celebrate and share the University of Lynchburg story with more people than we ever have before,” said Mike Jones, associate vice president for communications and marketing. “From its initial concept to a script to the final product, UCM staff and Rudiment Films worked together to create something that evokes thought and emotion for the Lynchburg experience. I’m proud of the final product and the recognition it earned in the Telly Awards.”
Rudiment Films was founded by Paul Walker, who previously had been a videographer for the University. “It was an honor to work with the University of Lynchburg on their brand film,” Walker said. “We focused our efforts on highlighting the University’s greatest asset, the amazing campus community. There were no actors. Everyone you see in this video is doing on camera what they already do every day on campus and in the community. I’m just thankful we got to capture it all.”
Founded in 1979, the Telly Awards showcases advertising distributed online or on television. “Receiving over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world,” the awards website says.