Loading Events

« All Events

  • This event has passed.

LIFE@Lynchburg: How Do You Sell a City?

October 9, 2024 @ 10:00 am - 12:00 pm

Presented by Marjette Upshur.

“How to sell a city” from a homegrown Economic Development and Tourism Director. This session will provide an overview of the strategy and tools used to market and promote the City, attract and retain businesses and visitors, and engage existing and new residents, thereby boosting the local economy and enhancing the City’s overall appeal.


Marjette Upshur is the Director of Economic Development & Tourism for the City of Lynchburg, a role she has held since 2007. A native of Lynchburg, she collaborates with new and existing businesses to drive economic growth and resilience, bridging the private sector and local government.

She has championed several public/private initiatives aimed at transforming traditional economic development into citizen-focused economic empowerment, including launching the city’s CO.STARTERS entrepreneurial program, collaborating with state officials to create an arts and culture district in downtown Lynchburg, and partnering with the White House National Economic Council to secure Lynchburg’s designation as a nationally recognized TechHire Community and securing over $1.2 million dollars of federal funds which were invested in assessment, cleanup and redevelopment planning of private and publicly owned brownfields properties in the City.

Marjette is an alumna of Mary Baldwin College and a graduate of the NYU Creative Cities certification program. She is also active on numerous boards in the area.


The University of Lynchburg’s LIFE@Lynchburg program offers not-for-credit learning opportunities for community members aged 50 and older. The program features weekly presentations on a variety of engaging topics, taught by current and retired faculty and staff members or area educators and presenters.

Our payment and membership options and benefits provide access to a range of on-campus amenities.

  • Semester pass: $85
  • Semester Virtual Membership: $49
  • Annual Membership: $150
  • Annual Virtual Membership: $79
  • Single Event Pass: $12

Learn more about our different membership options.

Details

Date:
October 9, 2024
Time:
10:00 am - 12:00 pm
Event Category: