Social media platforms are effective communication tools that University of Lynchburg organizations are encouraged to use. Social media are disseminated through social interaction and are differentiated from most traditional media in that they offer user-generated content and immediate, interactive conversation. Examples include, but are not limited to, Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, Snapchat, TikTok, and Flickr.
This document combines the social media strategy, policy, and guidelines for the University community. It is maintained by the Office of University Communications and Marketing (UCM).
The social media policy applies to employees of the University of Lynchburg and to students who maintain official social media accounts on behalf of University offices or groups.