This page provides a brief overview of logo usage guidelines. For details, download the brand guide PDF from this Google Drive folder, accessible to those with lynchburg.edu Google logins.
The University’s logos and marks are licensed through Learfield Licensing. Because they’re licensed, you’ll need to use a licensed vendor for any items that use our name or logos/marks. See a list of licensed vendors in the Google Drive folder. If you have a preferred vendor that isn’t on the list, please contact Jill Farley at email@example.com. She can work with your vendor to become licensed.
When producing art for a product with a licensed vendor, please reference the number of the University of Lynchburg logo/mark you wish to use from this list of University of Lynchburg logos and marks. For example, you would reference LYNC2-00109A so they can download the correct art file from the licensing company for this art.
Contact the Office of Enrollment, Marketing, and Communications (EMC) at 434.544.8626 or firstname.lastname@example.org for logo files.
Below are the official Pantone colors and Hex codes for University of Lynchburg.
Cool Gray 6
The official University of Lynchburg logo is acceptable in three design versions only (as shown). Design modifications are not permitted, and the logo should not be used on the same page as another University icon, such as the hornet mascot or Seal Rendition.
The logo should appear on all official University publications. Official University letterhead, envelopes, and business cards must be printed using the two-color version.
The logo may also be printed in a solid color, but when the two-color version is used, it should appear only in black and the University red.
The Seal Rendition may be used freely on University publications and novelty items, and may be printed in any color of choice. If the Seal Rendition is printed in red, it should be matched to our official Pantone 185 color whenever possible.
The official seal of University of Lynchburg is to be used only on official documents such as formal invitations, ceremonial documents (diplomas, honorary degrees), and honors and awards.
If you have questions about appropriate usage, contact the Office of Enrollment, Marketing, and Communications at 434.544.8626 or email@example.com.
Hornet Mascot and Stinger L
The Lynchburg Hornet and Stinger L are primarily identified with the athletics program. The Hornet and Stinger L may be printed in any single color of choice but if appearing in a two-color version, the University red and black/gray is the color combination to be used. Variations on these colors are subject to a meeting with EMC.
Any University athletic program, division, School/program, office, or student group interested in utilizing the Hornet or Stinger L (in print or electronic format) should contact EMC at 434.544.8626 to determine appropriate ways to do so.
The Hornet and Stinger L may not be modified in any way, including additions or removals of portions of the logo. The mascot should never appear as an official logo on University publications. The Stinger L should not be used as a substitute for the letter L in a word.