Surveys and Focus Groups
The Mason Center can help you identify the best means of creating a customized survey instrument for gathering accurate data from a large group.
The different types of surveys offered by the Mason Center include:
- Customer/client/patient satisfaction
- Employee satisfaction
- Training effectiveness
- Employee exit interview
- Inter-divisional alignment
- Market analysis and research
- Website visitor analytics
A focus group is a qualitative form of research in which a specific group of people share their attitudes and opinions relating to a product, service, concept, policy, or advertising.
Group discussions provide data and insights not obtainable through other means as participants verbalize their opinions which stimulates others to become involved in the conversation.
Lynchburg College is fortunate to have the best-equipped focus group facility in this region.