• Hands-On Training Opportunities
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• Major Requirements
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• Curriculum Guide (PDF)
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• Facilities

Public Relations Emphasis

The Public Relations Emphasis offers students a curriculum of study focused on the strategic management of an organization’s relationships with its multiple stakeholders. Students in the Public Relations Emphasis engage a variety of media that provide communicative avenues to deliver key messages for a product, service, or campaign.

This emphasis explores the historical foundations of public relations and equips students with a portfolio of employable, writing-intensive tactics including pitch letters, news releases, public service announcements (PSAs) and a comprehensive campaign plan.

Students in the Public Relations Emphasis advance their theoretical understanding of strategic communication practices within an increasingly global society and apply their knowledge through real-world campaign planning, implementation, and evaluation for a selected client. Along with the development of professional writing skills across convergent media platforms, Public Relations students acquire a capacity for analytic thinking, problem-solving, and ethical decision-making in the ever-expanding age of digital communication technology.

Career interests:

The Public Relations Emphasis prepares students for success in a converging media industry. Graduates in this emphasis often choose careers in:

Public Relations

• Account Executive
• Publicist
• Media Buyer and Planner
• Crisis Communication Specialist
• Industry and Market Relations Specialist
• Non-Profit Manager

Government Affairs

• Chief Information Officer
• Speechwriter
• Press Secretary
• Lobbyist

Corporate Communications

• Marketing Communications Coordinator
• Brand Manager
• Business Development/Fundraising
• Financial Relations
• Employee Relations