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Stefan Nicovich

Stefan Nicovich, Ph.D.

Associate Professor of Marketing
School of Business and Economics
Lynchburg College

 

Experience/Background

  • 2005 - present, Associate Professor of Marketing, Lynchburg College
  • 2000 - 2005, Assistant Professor Marketing, The University of New Hampshire
  • 1998 - 2000, Instructor, University of Memphis

Degrees and Certifications

  • Ph.D., Marketing (Minor: Political Science)
    December 1999, The University of Memphis
  • M.B.A., Marketing
    Spring 1994, Memphis State University
  • B.A., Technical Theater
    Spring 1987, The University of Colorado

Teaching Areas

  • Consumer Behavior
  • Marketing Communications
  • Electronic Marketing

Professional Associations and Affiliations

  • American Marketing Association

Recent Refereed Publications

  • Nicovich, Stefan G., C. Clay Dibrell and Peter Davis, (2006) "Integration of Value Chain Position and Porter's (1980) Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities." Journal of Business and Economic Studies., forthcoming.
  • Nicovich, Stefan G. (2005) "The Effect of Involvement on Ad Judgment in a Computer Mediated Environment: The Mediating Role of Presence." Journal of Interactive Advertising , (6), 1.
  • Nicovich, Stefan G., T. Bettina Cornwell and Gregory W. Boller (2005) "Experienced Presence within Computer Mediated Communications: Initial Explorations on the Effects of Gender with Respect to Empathy and Immersion."  The Journal of Computer Mediated Communications, (10), 2.
  • Sakaguchi, Toru, Stefan G. Nicovich and C. Clay Dibrell (2004) "Empirical Evaluation of an Integrated Supply Chain Model for Small and Medium Sized Firms." Information Resources Management Journal, 17 (3), 1-19.

Recent Presentations

  • Dembla, Pamila and Stefan G. Nicovich (2006) "Organizational Adoption of Web-Enabled Services for Information Dissemination: A Cross National Comparison of US and Indian Small Businesses."  Accepted for presentation at the Americas Conference Information Systems, August 4-6, Acapulco, Mexico.
  • Nicovich, Stefan G. and Pamila Dembla (2006) "Representational Effects of Advertising in a Computer Mediated Communication Environment: Does the Word-of-Mouth Effect Exist?"  Accepted for presentation at the Global Information Management Association Conference, June 11-13, Orlando, Florida.
  • Nicovich, Stefan G. (2005) "The Effect of Involvement on Ad Judgment in a Computer Mediated Environment: The Mediating Role of Presence."  Presented at the 2005 AMA Summer Educator's Conference, San Francisco, California.
  • Nicovich, Stefan G. (2004) "Presence as a Sense of Place in a Computer Mediated Communications Environment."  Presented at the 2004 Northeast Business and Economics Association, New York, New York.
  • Nicovich, Stefan G. and T. Bettina Cornwell (2003) "Gender and the Role of Empathy in Experienced Presence within Computer Mediated Communications."  Presented at the 2003 AMA Summer Educator's Conference, Chicago, Illinois.

You may contact Dr. Nicovich at (434) 544-8255 or E-mail: nicovich@lynchburg.edu.