Green marketing

“Green Marketing in a Bad Economy” is the subject of a Richard P. Gifford Lecture in Business Ethics by Mark Glickman on March 23, 2010 at 7 p.m. in the Memorial Ballroom, Hall Campus Center at Lynchburg College.

Glickman talks about practical ways for becoming green along with creative strategies to leverage green efforts in the marketplace and community.

Glickman is President of The Glickman Group, a strategic marketing/PR agency representing and providing a wide range of services and counsel to the world’s leading resorts, developments, and destinations.

Glickman was recently selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by the Hotel Sales & Marketing Association International (HSMAI).

He has earned a reputation as one of the hospitality industry’s most knowledgeable marketing and public relations advisers, providing marketing expertise and creative services for management companies, independent resorts, destinations, and developments throughout the world. He is a frequent speaker on green marketing and crisis management.

Glickman was recently featured on The Travel Channel’s “Extreme Green” program, and is frequently quoted in major national and international media outlets on green marketing. He is currently working on a book called “Marketing Paradise.”

Glickman collaborated with Virginia Tourism Corporation and the Virginia Department of Environmental Quality to develop the Virginia Green certification program for Virginia businesses and is currently serving on the Virginia Green Advisory committee to help develop criteria and standards for the new Virginia Green golf course certification program.

The late Richard P. Gifford was a vice president for General Electric and a leader in the business, civic, educational, and religious life of the Lynchburg community. After his death, friends and business colleagues established in his honor and memory an endowment to bring to the Lynchburg College campus and local community a series of outstanding and nationally recognized executives and scholars in business, leadership, and economics.

Previous lecturers have included such well known speakers as Sherron Watkins, former vice president of Enron Corporation; Dr. Nariman Behravesh, chief economist and executive vice president of Global Insight; The Hon. William S. Cohen, former U.S. Secretary of Defense; and Janet Reno, former U.S. Attorney General.

For more information, contact Shannon Brennan, director of media relations, at 434.544.8609.