George Miaoulis, Ph.D.

• Donald Brown Distinguished Professor of Business , Lynchburg College
• Professor of Marketing and Chair, Health Service Management, Robert Morris University
• Visiting Professor of Marketing, University of New Hampshire
• Visiting Professor of Marketing, Colby College
• Degrees and Certifications
• Ph.D., Mathematical Statistics and Marketing, New York University
• MBA, with distinction, New York University
• B.S., Economics, New York University

• Marketing Principles
• Marketing Research
• Consumer Behavior
• Health Service Marketing (MBA)

Program Coordinator for Marketing, School of Business and Economics, Lynchburg College, August 2005 - present

• American Marketing Association
• Academy of Marketing Science
• Northeast Business and Economics Association

• Attitudes of Successful Entrepreneurs Toward Selected Modern Human Resource Management Perspectives, International Journal of Business and Economics, in review, (with Brown and Saunders)
• Perceptions of Environmental Restraints on Start-ups in Southwestern Pennsylvania, Journal of Business and Economic Studies, forthcoming (with Brown and Saunders)
• Communicating A Quality Position In Service Delivery: An Application In Higher Education, Managing Service Quality, Volume 13, Issue 2, June 2003, (with Gutman).
• Marketing Is Everything In Higher Education, NAGAP Journal, Winter 2002 (with Gutman)

• The Myth of the "Bad Doctors": Toward A New Theory of Risk of Failure in Medical Care, Health Affairs, currently in review (with Foreman)
• Medical Practice Branding Using Cable Television, Journal of Family Practice Management, January / February 2005 (with Kissinger and Firillo)
• And Now A Word From Our Sponsor, MGMA Connexion, August 2004 (with Kissinger and Firillo)
• Impacts Of The New PhRMA Code On Physician and Provider Education, Advances (with Brew) January-February 2004
• Implementing A Patient-focused Program: Photo Mapping - The Practicescape Audit Tool, MGMA Connexion, August 2003
• Patient Focus Groups: Taking Responsibility For Patient Satisfaction, MGMA Connexion, January 2003 (with Gutman)
• Service Versus Satisfaction: The Key to a Competitive Edge in the Medical Practice, MGMA Connexion, August 2002 (with Gutman)

• An Exploratory Study of Consumer Perceptions of eHeath Ethics Issues, Association of Marketing and Health Care Research Conference, March 2-4, 2005 (with Bodkin).
• Attitudes of Successful Entrepreneurs toward Enlightened Management Approaches, Academy of Management and Business 2004 Conference in Las Vegas, November 7-11, 2004 (with Brown and Saunders).
• A Political System of Dispute Resolution in Higher Education: Perceptions of Institutional Stakeholders, Northeast Business and Economics Association Conference, New York, New York September 2004 (with Brown and Saunders).
• Toward A New Theory of Risk of Failure in Service Delivery, American Marketing Association Frontiers in Services Conference, October 2004 (with Foreman).
• Perceived Environmental Restraints on Entrepreneurship and their Relationship to Entrepreneur Satisfaction, Northeast Business and Economics Association Conference, New York, New York September 2004 (with Brown and Saunders).
• Short-Term Reduction in Anxiety versus Efficacy of Long-Term Treatment as Drivers Of Customer Satisfaction In Health Care Settings, Academy of Marketing Science Annual Conference, Vancouver, B.C, May 26 - 29, 2004 (with Gutman).
• Perceptions of Environmental Restraints on Start-ups in Southwestern Pennsylvania, Northeast Business and Economics Association Conference, October 2003 (with Brown and Saunders).
• Generation Y And The Environment: Developing Effective Marketing Communications Strategies, Northeast Business and Economics Association Conference, September 2002 (with Almeida, Gutman, and N. Miaoulis).
• Communicating The Quality Position In Service Delivery: An Application In Higher Education, QUIS 8 Services Quality Conference, Victoria Canada, June 2002 (with Gutman) Selected as one of the best in conference papers for journal publication.
• Servicescapes: Their Impact On Customer Satisfaction In Health Care Settings, Northeast Business and Economics Association Conference, Hartford, CT, September 26, 2001 (with Ford) This paper is currently in preparation as a journal article submission.
• Improving Customer Satisfaction In Professional Services: A Case Study and Research Based Improvement Process, Frontiers in e-Service Conference, American Marketing Association, Washington, D.C., October 28, 2001 (with Gutman).
• Blackboarding At The University of New Hampshire, University of New Hampshire Educational System Blackboard Conference, March 21, 2001, Durham, NH (with Gutman).

• The Myth of the "Bad Doctors": Toward A New Theory of Risk of Failure in Medical Care, Presentation to the School of Business Faculty, April 11, 2005.
• Branding Pathology and Laboratory Services: Practical Concepts, Lessons, and Implementation, American Pathology Foundation, Las Vegas, Keynote Address, March 12, 2005.
• Using WebSurveyor to Support Student, Faculty, and Institutional Research, Lynchburg College, February 16, 2005.
• Using WebSurveyor to Support Student, Faculty, and Institutional Research, Kennebec Valley Community College, December 10, 2004.
• Using WebSurveyor to Support Student, Faculty, and Institutional Research, University of South Carolina, Upstate, November 22, 2004.
• Value-Oriented Marketing for Child Care Professionals, Pennsylvania Child Care Association, September 28, 2004.
• Service Versus Satisfaction: The Key to a Competitive Edge for Hospitals, Pittsburgh Hospital News, February 2003.
• Development, University of South Carolina, Upstate, November 22, 2004.
• Brand Development and The Role of Internal Marketing In An Academic Setting, Lynchburg College, The Lynchburg College Marketing Committee, September 23, 2004.

• Three-year $750,000 Academic Program Grant from the WebSurveyor Corporation for software technology and support for the School of Business and Economics, Lynchburg College, July 2004 through June 2007.
• Centra Health, $2,000 grant to support student learning in marketing communications.
• Collett Propane, $10,000 to conduct a nation study to research e-health ethics issues.
• Pennsylvania Medical Society, $1,000 to support Code of Silence research.