Marketing
Shaping Tomorrow's Global Market
In today's global, digital world, marketing is about change: about creating and managing change.
Our faculty understands the changing nature of marketing and will empower you to be a force of change in the world, whether you work for a large corporation, a local business, or a non-profit.
In the marketing major (B.A.), you'll apply what you learn in class to special projects and internships. And you can further broaden your global perspective by studying abroad.
What Will I Study?
All SOBE majors take the business core - classes that give you a solid foundation in business principles.
Your marketing classes will focus on market research; consumer behavior; marketing communications; sales, retailing and merchandising; and online marketing.
What Can I Do With This Degree?
Marketing majors hold jobs like:
- Advertising account executive
- Creative director
- Media director
- Brand/product manager
- Market researcher
- Customer service representative or manager
- Buyer/merchandiser
- Sales representative or manager
