Director of Creative Services

The Director of Creative Services is the primary steward of the visual identity of the College, overseeing the production and management of the elements that result in a creative and compelling visual brand.  He/She is responsible for the overall development, implementation, and supervision of the department’s creative products:  i.e., design, messaging, and production related to print, digital, broadcast and interactive media. Within a team-based environment, ensures that the elements that comprise the brand consistently and effectively support the College’s marketing communications strategies across all platforms. Reports to the Director of CCM.

Primary Duties:

  • Works with Director of CCM to meet the College’s marketing communication objectives; helps the Director establish and nurture strategic partnerships with campus leaders and clients to ensure integrated communications across the institution
  • Helps determine the priority and selection of projects undertaken by CCM
  • Develops and implements strategies to promote and protect the College’s brand and drives creative solutions that further refine that brand
  • Directs all aspects of design projects and production including design strategy, conceptualization, prioritization, and scheduling of CCM projects across all platforms including print, web, and digital
  • Manages the production process from inception to completion ensuring on-time and on-budget delivery; works with external vendors and freelancers; helps determine when projects are outsourced to freelance designers
  • Reviews and approves text and design elements to ensure that the College’s branding message is communicated clearly, consistently, and accurately and that regulatory standards are met across publications and platforms
  • Supervises the CCM creative staff, freelancers, and student designers; fosters teamwork and encourages an environment conducive to idea exchange and quality work
  • Establishes a systemized structure of collaborative team meetings and attends inter-department and administrative department meetings as requested
  • Collaborates with the LC magazine editor in the creative development and production of LC’s flagship publication
  • Writes, edits, and proofs copy for a variety of projects
  • Serves as a resource for both CCM and the campus, advising on how best to meet objectives for developing and implementing effective marketing communications strategies and their resulting collateral materials
  • Develops and helps monitor printing and project budgets and publications inventories
  • Performs other duties as assigned

Experience and Qualifications:

  • Bachelor’s degree and a minimum of 8-10 years of experience in an agency or higher education setting; minimum of 5 years supervisory experience (Preference will be given to those with experience managing creative teams.)
  • Proven track record in managing multiple projects and meeting tight deadlines
  • Effective leadership abilities with experience successfully managing people
  • Highly organized with strong attention to detail
  • Solid expertise in print, web, electronic communication, and interactive design and the production process for each
  • Keen awareness of emerging trends and technologies
  • Five or more years of experience working with print vendors
  • Working knowledge of current postal regulations and mailing services
  • Familiarity with the Chicago Manual of Style and/or the AP stylebook
  • Ability to articulate rationale behind creative solutions
  • Outstanding interpersonal skills with an ability to communicate clearly and concisely
  • Strong problem-solving skills, ability to understand and identify key strategic issues, and skill in developing creative design solutions for projects
  • Experience enforcing and propagating visual identity style guidelines firmly but with a collegial attitude
  • Demonstrated willingness to share ideas with individuals at all levels
  • Familiarity with design software including the latest Adobe Creative Suite including Photoshop, Illustrator and InDesign; solid understanding of browser technologies

To apply, please submit a College application and resume addressed to: Lynchburg College, Attn: Human Resources, 1501 Lakeside Drive, Lynchburg, VA 24501. Fax: 434.544.8658 or email: Candidate must successfully pass a background check that is satisfactory to the College.