Silvia Lozano Martin, PhD

Assistant Professor of Marketing

Degrees and Certifications

  • PhD in Business, Marketing and Strategy
    Cardiff University, U.K. (AACSB Accredited)
  • Post-graduate degree, Social Sciences Research Methods
    Cardiff University, U.K. (AACSB Accredited)
  • MBA in International Management
    Instituto Tecnológico Autónomo de México (AACSB Accredited)
  • BS in Computer Science
    Instituto Tecnológico Autónomo de México (AACSB Accredited)
  • Computer Science interchange program
    Arizona State University (AACSB Accredited)

Publications, Presentations, and Research

Conference Proceedings

  • Martin, S., Medina, C. (March 2014). Scientific Conceptual Inquiry of International New Ventures: A Review and Suggestions for Developing the field. Association of Collegiate Marketing Educators (ACME). 41st Annual Meeting. Dallas, TX.
  • Marin, S., Nicovich, S. (September, 2013). Self Concept Clarity and its Impact on the Self-Avatar Relationship in a Mediated Environment. Atlantic Marketing Association (AMA). Nashville, TN.
  • Martin, S., Javalgi, R. (August 2013). The Effects of Marketing Capabilities on Performance Outcomes in International New Ventures: The Mediating Role of Informational Knowledge. American Marketing Association (AMA). 2013 Summer Marketing Educators Conference. Boston, MA.
  • Martin, S., Javalgi, R. (July 2013). Competing on Service Advantage based on Service Capabilities: An Empirical Study of the Antecedents of Performance in International New Ventures. Academy of International Business (AIB). 2013 Annual Meeting. Istanbul, Turkey. 
  • Martin, S. (March 2013). The Influence of Marketing Communication on Capabilities: An empirical study of the Antecedents of Performance in International New Ventures. Association of Collegiate Marketing Educators (ACME). 40th Annual Meeting. Albuquerque, NM.
  • Martin, S., Nicovich, S. (September 2012). Antecedents of Competitive Strategy: Entrepreneurial Orientation and Ambidextrous Innovation Strategy. Atlantic Marketing Association. Williamsburg, VA.
  • Martin, S. (May 2012) Venture Growth of High Tech Firms: Implications of Export Market Expansion Strategies on Entrepreneurial Orientation and Ambidexterity. Mason Entrepreneurship Research Conference (MERC). 8th Annual Conference. Social Entrepreneurship and Commercialization of Innovative Ideas. George Mason University, Fairfax, VA.
  • Martin, S. (March 2012).Marketing Program Creativity in High Technology Ventures. Association of Collegiate Marketing Educators (ACME). 39th Annual Meeting. New Orleans, LA.
  • Martin, S. (May 2011). International Entrepreneurship: A Conceptual Review of New Internationalization Patterns. Mason Entrepreneurship Research Conference (MERC). 7th Annual Conference. Social Entrepreneurship and Commercialization of Innovative Ideas. George Mason University, Fairfax, VA.
  • Martin, S., Morgan, R., Robson, M. (June 2010). Interrelationships among competitive strategy, innovation ambidexterity, and positional advantage: Insights from international new ventures. Tilburg Conference of Innovation, Tilburg University, Netherlands.
  • Martin, S., Morgan, R., Robson, M. (Summer 2009). International New Ventures: A Conceptual Review of NEW Internationalization Patters. Enhancing Knowledge Development in Marketing, in AMA Summer Marketing Educators Conference Proceedings, Michael Kamins and Ingrid M. Martin, eds., Chicago: American Marketing Association (AMA), pg. 163. ISSN: 0888-1839, ISBN: 0-87757-338-7.

Poster Presentations

  • Martin, S., Javalgi, R. (May 2013). The effects of Marketing Capabilities on Performance Outcomes of International New Ventures: The Mediating Role of Market Information Resources. Modern Modeling Methods Conference. University of Connecticut. 

Selected Publications

  • Hughes M., Martin S., Morgan R., & Robson M. (2010). Realizing product-market advantage in high technology international new ventures: The mediating role of ambidextrous innovation. Journal of International Marketing, 18 (December). ISSN 1547-7215.
  • Martin S., Morgan R., Robson M., (2007). The born global phenomenon in Mexico: A bright start for technology intensive start-ups. Revista del Centro de Investigación, 7 (28). Universidad La Salle. Vol 7 Issue 28. ISSN (printed version) 1405-6690, ISSN (on line version) 1665-8612.
  • (2008, November 3). Born global is the strategy for success. Executive World. [Firms and Entrepreneurs section].
  • (2008, July 30). Strategic personality. The Economist. [SMEs section].
  • (2007, August 15). Core of existence of family business. The Economist. [SMEs section].
  • (2007, August 6). The SMEs and its customers. The Economist. [SMEs section].
  • (2007, July 25). Organizational culture. The Economist. [SMEs section].
  • (2007, July 16). Managerial personality - second part. The Economist. [SMEs Section].
  • (2007, July 9). Managerial personality – first part. The Economist. [SMEs Section].

Awards

  • McGraw-Hill Distinguished Paper Award, Best Paper of the Conference, Association of Collegiate Marketing Educators-ACME 2013.
  • CONACYT scholarship (Consejo Nacional de Ciencia y Tecnología - National Science and Technology Council of the Mexican Government) to pursue PhD.

Service to the Discipline

  • Reviewer of "A Cross-National Fuzzy Set Analysis of Factors Explaining Venture Capital Activity
  • Reviewer of "Institutional Merging In Subsistence Marketplaces: Implications for Marketing Management"
  • Reviewer of "Developed versus Developing Markets: An Exploratory Assessment of Foreign Distributors Selection Approach"
  • Reviewer of "Managing Corporate Identity: An operational Model of Drivers and Outcomes"
  • Reviewer of "Opportunity Dominant Logic: Creating Marketing Capabilities Under Conditions of Uncertainty"
  • Reviewer of the Journal of International Marketing (JIM)
  • Reviewer for the American Marketing Association Educators Conference
  • Chair track and reviewer for the Association of Collegiate Marketing Educators Federation of Business Disciplines (ACME)
  • Reviewer for the Mason Entrepreneurship Research Conference (MERC)

Research Interests and Professional Information

Silvia L. Martin is an assistant professor of Marketing at LC. Dr. Martin's primary scholarly interest includes the organizational aspects of innovation, creativity and competitive strategy for Marketing Strategy and International Marketing. Her research interests have been expanding conceptually and empirically into testing the differential learning hypothesis developing marketing program creativity which includes new product development and innovation in high technology ventures. In addition, her research examines the relationships among competitive strategy, innovation ambidexterity, entrepreneurial orientation, market orientation and export venture performance. She applies empirical research methodology using multivariate statistical techniques including structural equation model.

Professor Martin's recent papers have appeared in premium marketing journals such as the Journal of International Marketing. Professor Martin has also published conference papers at the American Marketing Association Conference for Marketing Educators and in other international conferences.

In addition, Professor Martin has submitted successful applications for research funding from the Inter-American Development Bank.

At LC she teaches Marketing Research, International Marketing, Marketing Management and Principles of Marketing. Dr. Martin has also taught for international collaborative programs at graduate level:

  • Euro MBA joint degree with Bristol University, UK; ICN Business School (Institut Commercial du Nancy), France; and Universidad La Salle, Mexico City
  • MIEX-Master for International Executives joint degree with ICN Business School, France; Uppsala University, Sweden; University of Bologna, Italy; and Universidad La Salle, Mexico
  • MBA for Latin American Managers joint degree with ITESM, Mexico City Campus and Thunderbird University, AZ, US

Prior professional experience includes working as a marketing manager at a consultancy firm.

Experience

  • Assistant professor, Marketing department, School of Management, University of Bath, 2009
  • Lecturer, Strategic and Operations Management department, Bristol Business School, 2008
  • Tutor, MBA program, Business School, Cardiff University, 2006-2008
  • Visiting Professor, Universidad La Salle
  • Associate Consultant in Strategy and Marketing, LG Consultants, Mexico City, Mexico, 2002-2004
Silvia Lozano Martin
Phone: 
434.544.8177
Email: 
lozano.s@lynchburg.edu
Office: 
Schewel 339