Silvia Lozano Martin, PhD
Degrees and Certifications
- PhD in Business, Marketing and Strategy
Cardiff University, U.K., 2009
- Post-graduate degree, Social Sciences Research Methods
Cardiff University, U.K., 2005
- MBA in International Management
Instituto Tecnológico Autónomo de México, 1997
- BS in Computer Science
Instituto Tecnológico Autónomo de México, 1994
- Computer Science interchange program
Arizona State University
- Assistant professor, Marketing department, School of Management, University of Bath, 2009
- Lecturer, Strategic and Operations Management department, Bristol Business School, 2008
- Tutor, MBA program, Business School, Cardiff University, 2006-2008
- Visiting Professor, Universidad La Salle
- Associate Consultant in Strategy and Marketing, LG Consultants, Mexico City, Mexico, 2002-2004
Publications, Presentations, and Research
- (2011, May). International entrepreneurship: A conceptual review of new internationalization patterns. Paper presented at the 7th Annual Mason Entrepreneurship Research Conference, Social Entrepreneurship and Commercialization of Innovative Ideas, George Mason University, Fairfax, VA.
- With Morgan, R. & Robson, M. (2010, June). Interrelationships among competitive strategy, innovation ambidexterity, and positional advantage: Insights from international new ventures. Tilburg Conference of Innovation, Tilburg University, Netherlands.
- (2010, August). Ambidextrous innovation and high technology international new ventures. Research seminar conducted at the Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM), Campus Ciudad de México, Mexico City.
- (2010, June). Innovation in high technology export ventures. Innovation Conference, Instituto Politécnico Nacional (IPN), Mexico City.
- Martin, S., Morgan R. & Robson M. (2009). International new ventures: A conceptual review of NEW internationalization patterns. In M. Kamins & I.M. Martin (Eds.), Proceedings of the AMA Summer Educator's Conference '09 (Pg. 163). Chicago: American Marketing Association. ISSN: 0888-1839, ISBN: 0-87757-338-7.
- (2009, July). Explaining positional advantage and international entrepreneurship. Paper presentation, Cambridge University, England.
- (2008, July). High technology export ventures in Mexico. Paper presentation, Imperial College of London, England.
- (2007, November). Economic, commercial and cross cultural approach of Mexico. Paper presented at the Annual Conference of Business Opportunities in Latin America, ICN (Institut Commercial du Nancy), Nancy, France.
- (2006, August). International new venture firms in developing countries. Paper presented at the Campus de Excelencia, Canary Islands, Spain.
- (2005, March). Methodology analysis in the study of Latin American firms. Paper presentation, Cardiff University, UK.
- (2004, June). International competitive analysis and the opportunity for Mexican industries. Paper presentation, EURO MBA, Rome, Italy.
- Hughes M., Martin S., Morgan R., & Robson M. (2010). Realizing product-market advantage in high technology international new ventures: The mediating role of ambidextrous innovation. Journal of International Marketing, 18 (December). ISSN 1547-7215.
- Martin S., Morgan R., Robson M., (2007). The born global phenomenon in Mexico: A bright start for technology intensive start-ups. Revista del Centro de Investigación, 7 (28). Universidad La Salle. Vol 7 Issue 28. ISSN (printed version) 1405-6690, ISSN (on line version) 1665-8612.
- (2008, November 3). Born global is the strategy for success. Executive World. [Firms and Entrepreneurs section].
- (2008, July 30). Strategic personality. The Economist. [SMEs section].
- (2007, August 15). Core of existence of family business. The Economist. [SMEs section].
- (2007, August 6). The SMEs and its customers. The Economist. [SMEs section].
- (2007, July 25). Organizational culture. The Economist. [SMEs section].
- (2007, July 16). Managerial personality - second part. The Economist. [SMEs Section].
- (2007, July 9). Managerial personality – first part. The Economist. [SMEs Section].
Research Interests and Professional Information
Silvia L. Martin is an assistant professor of Marketing at LC. Dr. Martin's primary scholarly interest includes the organizational aspects of innovation, creativity and competitive strategy for Marketing Strategy and International Marketing. Her research interests have been expanding conceptually and empirically into testing the differential learning hypothesis developing marketing program creativity which includes new product development and innovation in high technology ventures. In addition, her research examines the relationships among competitive strategy, innovation ambidexterity, entrepreneurial orientation, market orientation and export venture performance. She applies empirical research methodology using multivariate statistical techniques including structural equation model.
Professor Martin's recent papers have appeared in premium marketing journals such as the Journal of International Marketing. Professor Martin has also published conference papers at the American Marketing Association Conference for Marketing Educators and in other international conferences.
In addition, Professor Martin has submitted successful applications for research funding from the Inter-American Development Bank.
At LC she teaches Marketing Research, International Marketing, Marketing Management and Principles of Marketing. Dr. Martin has also taught for international collaborative programs at graduate level:
- Euro MBA joint degree with Bristol University, UK; ICN Business School (Institut Commercial du Nancy), France; and Universidad La Salle, Mexico City
- MIEX-Master for International Executives joint degree with ICN Business School, France; Uppsala University, Sweden; University of Bologna, Italy; and Universidad La Salle, Mexico
- MBA for Latin American Managers joint degree with ITESM, Mexico City Campus and Thunderbird University, AZ, US
Prior professional experience includes working as a marketing manager at a consultancy firm.