Preparing for Work in a Digital World

Monday August 22 2011


This semester and next, Dr. Ira Kaufman will teach students how to professionally leverage social media like Facebook, Twitter, and LinkedIn.

Offered for the first time last spring, the Social Media Marketing class (MKTG 398C) takes a hands-on interactive approach to building critical job skills. Working with a variety of real businesses, students learn to strategize, implement, and evaluate digital marketing strategies.

Student Comments from Last Semester:

"As a manager at a restaurant, I have taken away many things from this class that will benefit me and my job. I now know effective ways to integrate social media within our store."

"I have a better understanding of social media sites and how they can impact a business. Thanks to this class, I have actually landed a social media marketing position as an intern for a company in Virginia Beach."