MBA students top in strategy game

Friday April 23 2010


A team of LC MBA students tied for No. 1 among 3,985 teams from 263 colleges and universities participating in a worldwide simulation called the Business Strategy Game during the week of April 12-18.

David Brown, David Fisher, and Chris Rhodes are in Dr. Maria Nathan's capstone MBA 690 course. The co-managers of Advantage Footwear (Company A) earned a Global Top 100 ranking for Overall Game-To-Date Score. Their score of 110 tied for the best overall score performance of the week.

"This LC team has been a top-ranked contender throughout the semester and they out-performed competitor teams from schools that are very highly ranked academically," said Dr. Nathan, professor of management.

The Business Strategy Game is an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions - Europe-Africa, North America, Asia-Pacific, and Latin America.

Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company's web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating.

View the Global Top 100 list for the week of 12-Apr-10 through 18-Apr-10.