Innovative Courses

Leadership and the Classics (BUAD 265)

Introduces students to leadership principles and strategies through an analysis of classical literature. The writings of Tolstoy, Plato, Aristotle, Machiavelli, Lao-tzu, and Gandhi provide a backdrop for the discussion of contemporary business leaders, such as Steve Jobs, Bill Gates, and Jack Welch. Students gain insight into their personal leadership styles through individual self-assessments and practice the skills and attitudes of effective leadership through team exercises.

Data Mining (BUAD 243)

Focuses on the use of pattern recognition software and applied statistics to support decision making in core business areas, such as marketing (customer profiling), economics (fraud detection), accounting (auditing) and information systems (security). In this hands-on course, students develop practical skills in collecting secondary data, using specialized data mining software, and Excel programming.

Terrorism (ECON 365)

Explores the causes and consequences of terrorism from an economic perspective. Students gain insight into the roots of terrorist behavior, learn the fundamentals of political risk assessment, and apply principles of competitive strategy to develop and evaluate alternative responses to the terrorist threat. The complex and dynamic interactions that characterize the formulation of counterterrorism strategy are analyzed using game theory.

Social Media Marketing (MKTG 200)

Hands-on course in which students learn to design, strategize, implement, and evaluate a Digital Marketing Strategy for businesses and non-profit organizations. Students apply what they learn in the classroom by implementing real-time digital marketing programs for actual clients. Emphasis is placed on integrating social media tools (such blogs, Facebook, Twitter, YouTube, and LinkedIn) with traditional marketing efforts.

eMarketing (MKTG 425)

Uses Second Life, a 3-dimensional online virtual environment, to introduce the basics of online business development. Interacting with one million users worldwide, students build a virtual presence and analyze potential market segments. After selecting a target market, they write and execute a business plan for producing and selling a virtual product. In this imaginary world, students can learn the ins and outs of running a business without having to shoulder the risks of a real-world start-up.