Frank Whitehouse, MBA

Professor of Business Administration, Management, and Marketing

Frank Whitehouse


Schewel 307

Degrees and Certifications

  • Doctoral Candidate (Industrial and Organizational Psychology); Comprehensives Passed, Oct. 1987
    Virginia Tech
  • MBA in General Management, Marketing
    University of Virginia, 1979
  • MA in Psychology
    Drake University, 1975
  • BA in Psychology
    University of North Carolina, 1971


  • Faculty Member – Lynchburg College, 1980 – present
  • Sales Associate – Patterson, Murdock, & Associates, 1979-1980
  • Assistant Professor – Central Virginia Community College, 1972-1973
  • Psychology Assistant – Central Virginia Training School and Hospital, 1971-1972

Teaching Areas

  • Business Policy I and II, Global Competition and Strategy
  • Management Control
  • Management of Human Resources
  • Organizational Behavior
  • Operations Management
  • Business Statistics
  • Principles of Finance I and II
  • Product Strategy and Policy
  • Marketing Management
  • Investment Decisions
  • Global Competition and Strategy
  • Marketing Management
  • Marketing Research
  • Product Design and Development
  • Marketing Communications
  • Retailing and Merchandising
  • Principles of Marketing
  • Human Resources Management
  • Organizational Behavior
  • Principles of Finance I and II
  • Managerial Accounting I and II
  • Family and Personal Finance
  • Introduction to Business
  • Senior Symposium

Professional Affiliations and Service

  • Member, Sigma Beta Delta
  • Member, American Marketing Association
  • I consult in the areas of corporate strategic planning, and in marketing research – especially consumer satisfaction survey research

Personal Information

Professor Whitehouse is married to Donna; they have two sons, Ben and Bennett. He is an avid follower of capital markets and maintains a database and stable of analytic models for the US stock market. He also enjoys a variety of shooting sports, hunting, fishing, canoeing, camping, and virtually anything else that gets him outdoors and in direct contact with nature.